Facebook has grown into a venue for businesses to market themselves just but interacting with customers and self-promotion. It continues to be the top #1 spot where people connect and share online.
No matter how big your business is (a corporation or a small local one), Facebook is a powerful marketing tool which helps you keep your customers informed, develop your brand identity and broaden your reach.
Here, we will be looking at 14 tips to make the best of Facebook marketing for your business.
Bringing Value to your Facebook Business Page
A Facebook page is a great free marketing tool for businesses. These pages let enterprises identify themselves. Your Facebook business page is a great spot to develop your brand identity and show your human side.
Ultimately you should consider what your key audience would want to see. Share social media images, links, videos, anything, as long as it is connected to your business and it seems like something your target audience would enjoy.
Think about the following questions when sharing something on Facebook.
- How much value are you providing?
- Does your post’s content make people’s lives better?
- Do you provide education or entertainment?
- Are you providing the type of content you would want to see in your feed daily?
Avoid promoting all the time because in that case you are not providing value, you are just spamming.
Scheduling Your Posts
After deciding what relevant content you will post, it is important that you provide it consistently, not just a couple of times per week. Posting multiple times daily, spaced out every few hours, is more appropriate. Facebook has a built-in scheduler to help keep content flowing for you regularly.
Nowadays, social media is a powerhouse in sales, customer service, and content creation. You can’t upload new posts to an automated system once a month and expect to be successful. Customers expect to get serious engagement out of a company’s social media page. They hope to find a connection with the voice behind the brand.
Facebook Advertising: Classic Ads
Implementing Facebook advertising into your Facebook marketing strategy is one possible technique for increasing likes or driving website clicks.
Facebook advertising features include:
- Demographic targeting by Facebook user data on age, location, education, and interests.
- The ability to set ad budgets.
- Ad testing, in which multiple ad versions can be run simultaneously to compare ad designs and setup.
- Built-in ad performance measurement tools.
Using Facebook advertising to increase your “Likes” can be very beneficial – once a visitor likes your page, they essentially become followers of your business page, and your posts will appear on their Facebook news feed. This makes visitors interact with you and your brand, forming relationships that may end up as possible consumers.
Keeping Fans Involved
Today´s fans are your future clients so you should take their comments and suggestions seriously. Take your time to answer all of them no matter what they write. A thoughtful response will show that you are involved, and you care about them and your business. You might also want to include them when you create a post by asking them what they think, to share stories and encourage them to provide opinions.
Focusing on Fans
Your business priority should be your fans. Concentrate on knowing who they are and what they want or expect from your business. Leave pricing aside for a while and try these ideas
- Create content is appealing to your target audience.
- Run ads micro-targeting relevant audiences mattering most.
- Ignore ads costing $.10 each generating likes because they are not quality.
Targeting Fan to Get more Fans
Do not try targeting non-fans directly; this might be a waste of money. Your current fans will bring you more sales, and fan bases will likely make purchases. Funnel sales by targeting non-fans only to bring in new fans, and then try to make the sales.
Be scientific in your approach to running ads targeting potential fans and creating separate ads reaching each of these groups:
- Those who like similar interests and Pages,
- Reach: Lookalike Audiences,
- Similarity: Lookalike Audience,
- Reach: those who like similar interests and Pages and Lookalike Audiences,
- Similarity: those who like similar interests and Pages and Lookalike Audiences.
Emails are a great tool that can be used for your own benefit. Things like newsletters, promotion lists, sharing information, and connecting with individuals that you know to be interested in your products can be sent to your clients to keep them posted regularly.
Besides, this is a good way to communicate with customers have signed up to receive alerts, deals, and information from your company.
Facebook Open Graph
Facebook Open Graph lets businesses label a user’s action with their app. Businesses can create third-party apps that connect to a user and post a notice when a user performs a specific action with the app.
Facebook’s Open Graph allows for creative interactive options outside of the standard “like” and “comment.” Its actions are being categorized as a new type of consumer story. The posts are more meaningful to users because they are being generated by a familiar friend making them the latest and greatest of Facebook marketing tools.
Targeting Relevant Metrics
When driving strategies, bare in mind your audience and if your content reaches them. Ask yourself:
- Is my content driving a lot of engagement? How much?
- How much traffic is being driven to my website?
- Are my ads converting to sales?
- How much are these conversions costing?
If you find that you are failing in some or most of these answers, then it is time for you to change strategies. Aiming customers´interests should be your top #1 priority. They are the key for your business to succeed.
Avoid the Boost Button
Native ads are another great idea to put into use, mainly because visitors like these kinds of ads because they do not immediately notice that it is an advertisement. It makes them willing to view it and grasp the information naturally.
The advertisement is squeezed in without the customer know that it is an actual ad. It blends into the structure of the page it is posted on. It may resemble another post on a social media page, or it may be in the form of a blog post on an extensive online publication.
Power Editor into Usage
The Power Editor will allow you to target your fans as well as reach them only in News Feeds having a full control about it. This editor has several tools that enable you to do a better job when it comes to posts.
Conversion Tracking Application
Every time you run ads, a conversion tracking takes place. It measures leads, purchases, and registrations. Conversion tracking is the only way you can be sure if a campaign is successful or not.
Image & Reports Optimization
- Use large images to be more engaging. In general, small ones do not get visitors attention, they are not optimized.
- Use reports to find success in failures. You should look for what did not work within the report’s Cost Per Action (age, gender, country, and placement) to correctly optimize.
Create Numerous Ad Campaigns
Create a wide variety of ad campaigns to get a reasonable report. You have to test multiple campaigns using photos, link shares, and videos to optimize your advertising.
Digital marketing is essential for your business to grow and get more customers. Thinking about your audience and gaining more fans should be your priority, at least the beginning, to create a reputation and optimize your brand. Follow the stated tips to improve your marketing strategy to make company above and beyond what is expected.
At Bright Vessel, we can help you optimize your marketing strategy for Facebook to improve your sales and reach more potential customers. Contact us for more information.