Digital Analytics

What Digital Analytics Means for Your Company

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Digital analytics tend to be the weakest area of most marketing…
Web Analytics

Dark Patterns how designers get you to do things

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As Uncle Ben wisely put it: “with great power, comes great…
Digital Marketing Strategy

Don't get lost in the maze: Tools and Models for a digital marketing strategy

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Digital marketing is essential for your business. With each passing…
Conversion Funnel

Tips on the Conversion Funnel and LIFT Model

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Constructing a funnel that converts is the aim of internet marketing.…
Landing Pages Optimization

Landing Page Best Practices and 2015 PPC Trends

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You have just seconds to convince them to stay and look around.…