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Digital Analytics
What Digital Analytics Means for Your Company
March 27, 2015
Digital analytics tend to be the weakest area of most marketing programs. No matter if you’re in field of content marketing or online marketing, bringing your best data to each project is imperative. Here are some strategic approaches to apply to your company to help improve your skills: Importance of Data Jobs in data is […]
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Web Designing
Dark Patterns how designers get you to do things
March 20, 2015
As Uncle Ben wisely put it: “with great power, comes great responsibility.” As designers, we learn how people interact with an interface in order to make it better, smoother, and easier to use. However, this power and understanding can be used to trick users into a path that they did not choose. These tricks are […]
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Digital Marketing Strategy
Don't get lost in the maze: Tools and Models for a digital marketing strategy
March 18, 2015
Digital marketing is essential for your business. With each passing day, more transactions are happening online. To keep your business in the game, you need a strong web presence. You can only achieve that with digital marketing. But it can be overwhelming when you are trying to figure out where to spend your digital marketing budget […]
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Conversion Funnel
Tips on the Conversion Funnel and LIFT Model
March 13, 2015
Constructing a funnel that converts is the aim of internet marketing. It provides leads and customers, the lifeblood of ecommerce. One of the most effective methods for constructing a conversion funnel that is optimized for greater conversions is called the LIFT model. Here is an overview of how to put it together and test it. […]
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Landing Pages Optimization
Landing Page Best Practices and 2015 PPC Trends
March 6, 2015
You have just seconds to convince them to stay and look around. Spending time to construct the best possible page for the best possible visitor experience is well worth your while. An effective landing page is essential if you want to make the most of your Pay Per Click, or PPC, advertising dollar. The two […]
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