An integrated marketing campaign is one that utilises and combines several media mediums instead of just one. These are typically the more successful campaigns than single medium marketing campaigns in terms of response rates. This is not a surprise; they are more interesting, impactful, and as we will see in this brief comparison more effective. […]
Digital marketing and content are almost synonymous with each other. But this is based on a fallacy that completely disregards the numerous other effective methods of digital marketing. 1. SEO SEO (Search Engine Optimisation) is one of, if not the most effective digital marketing strategy - and content is only one small part of it. […]
