You must have seen how the marketing trends keep adjusting to the changes made in the world of technology. Digital marketing has gone through substantial changes in the last few years, and the changes have been so quick that most of the brands have not been able to keep up. Here are some 2016 Marketing Trends that will change the dynamics of marketing and will state what the marketers should be focusing on.
By 2016, it is estimated that there will be more than 2 billion consumers in the world who will own a smartphone. Relationship marketing enters the scene here because brands and companies will have more chances to connect with their customers.
The main goal of relationship marketing is to focus on having more loyalty and long-term customer engagement, rather than individual series and short-term customer acquisition. The reason this is important is that it helps a brand to develop strong and meaningful connections with their customers that are useful in the long run. With the help of these meaningful relationships, companies can have brand advocates.
A critical question at this point is; how can companies customize their outreach efforts? The answer to this is data, as it is easily accessible and can help in developing strong relationship oriented marketing plans. Keeping this in mind, in the upcoming year, marketers will focus on relationships and will work towards relationship marketing tactics.
Marketers spend at least 50% of their time on content, which is why they are coming up with more and more ways of automating marketing practices. The cost for marketing automation is 5.5 billion, but it will make it easier for companies to segment contacts, manage content, schedule emails, and track the lifecycle of the customers, which will lead towards better results.
Location-Based Marketing Technology
Location based marketing makes it easier to target users to the point of interaction. Let’s take the example of iBeacons that makes use of Bluetooth Low Energy (BLE) technology. It is used to detect nearby devices, can be used in retail store, and can help attendees in making the most out of conferences. Other than this, a Radio Frequency Identification (RFID) is a device that has a chip and enables event attendees to interact in new ways, which can aid brands in increasing their sales.
Virtual reality technology will play a huge part in how marketers will engage customers in 2016. The key here is personalization, and adoption of virtual reality will cause a shift in marketing ideology.
To attract young consumers, marketers need to focus on exclusive content that has an expiration date, just like Snapchat. Remember that ephemeral marketing is about brief communication, so connect with the audiences by being organic and by speaking their language.
Search Past Search Engines
As search capabilities will improve, brands will get an automatic boost. With more search capabilities and integrated payment methods, consumers will make more purchases, chat with the people they know, and post about their new purchases. The main goals of brands at this point should be to make the purchase easier and memorable.
The Internet of Things (IoT)
Technology that is wearable will see a user adoption rate of 28% by next year, which may mean that data will be derived from people’s everyday habits. In the future, the IoT will become a huge tool via which the marketers will engage customers. Maybe the technology will target people according to their moves, and the data will be more behavior driven, which implies that people will get what they want.
In conclusion, here is what you needed to know about marketing trends that you should be using in 2016.