Let’s face it. Marketing your product or services using Google can be a little freaky because it always seems like they are about to make a big algorithm change. It may feel that as a marketer you are bounded and are unable to make any changes yourself, because search engines can do whatever they want to do. The thing is that you don’t need to be scared of Google anymore, because the article will discuss the SEO predictions that you should know for the upcoming year. Here is what digital marketers, SEO experts, and business owners need to know about the changes and that will affect their websites:
3 SEO Predictions for 2016
Mobile Is the Future
It is important that you know that in the upcoming year, more people will use their cell phones than desktops to look up for things. The majority of traffic will come from tablets and mobile phones rather than the usual desktop and laptops.
What Can This Do For Your Business?
The first thing that you need to do is make your website more mobile-friendly and responsive to all kinds of devices. This means that from now on, you will have to design your website, and base all your product based decisions keeping a smartphone in mind. Just think about how the layout of your website, service page, and product page will look on a smartphone and design your content accordingly. As an online business, your main aim should be to give the users the same experience that they get when they use a desktop.
Claim Your Business across Google Search, Maps, and Google+
Did you know that 50% of the customers visit a store using their smartphone? And that 72% of consumer search for local information from their phone? You should now that in the future, mobile searches will impact all businesses, which is why it is important that you get your business listed on Google Plus Local.
The Rise of Voice Search
Voice search is so much easier nowadays. If you want to look for a specific restaurant, all you have to do is say it, and you will get the results. Questions like who, what, where, why, and how are changing our search patterns on cell phones. The best part about voice search is that it is making it easier for consumers to look for things as compared to the type search. Furthermore, it helps in saving time.
How Do You Embrace This Change?
In order to embrace the change, you will have to improve your SEO. Remember that the search results depend on things like reviews, details about products/services, and local citation, which helps you in improving your rank on the search engine. Furthermore, it is important that you make your apps search engine friendly, as they are becoming more integrated within the search results because of the indexing app contest. Another important thing that you must pay attention to is that you must integrate the SEO with content marketing, and analyze the long tail keywords to find patterns, so that you can write the content using these terms.
Structured Data and Direct Answers Are Trending
Direct answers are Google’s way of answering exactly what you are asking. However, it hasn’t been made keeping the smartphones in mind.
How to Adapt
You need to provide structured data for everything, as it is the extra information that you see next to the meta description and the website URL. Structured data can help your results look more attractive, and can increase your click through rate.
Here is a summary of what you have learned so far:
Mobile searches are the future
Voice searches are growing at a steady rate, so make your apps search friendly.
Use Google Plus Local to make your website more accessible.
All these points will lead to more sales and traffic. Good luck!