We use Google, as a search engine, on a daily basis and no matter what we’re searching for, it’s the place where we will probably find the solution. But, have you ever, while searching for something, taken a look at the search page more in depth? What are all the components that pop up on the page, and how relevant or irrelevant are they to us? If you’re not sure, continue reading to remove all your doubts about the search page and learn more about the mechanics behind a search engine.
Anatomy of Search Page: Three Basic Segments
In the early days, search engines had a simpler design and didn’t consist of various sections. It was a simple box that will give you listed results. But now, things are entirely different. We can break up a search page into three segments – Paid ads, organic listing, map and Google + local listing. Let’s take a look at what each one comprises and what its primary purpose is.
The top of the page, as well as the right part of the search page, is for paid ads. Companies pay a certain amount to promote their content, services, or products. This part is especially important for small, start-up companies who need to find a way to expand their business and drive their sales upwards. Paid ads end up there by using the Google Adwords system that creates an advertising campaign for the individual that decides to pay for this service. By paying for an ad campaign, companies and individuals achieve greater results.
What you see on this list depends on several factors, some of them being SEO, website structure and content, the popularity of an individual page, share-ability of your content and many other factors. In essence, excellent internet marketing is what gets people and their content on the first page of Google, in the organic listing. The better the SEO, the longer the articles, and the more engaging they are, the bigger the chance of ranking higher on this list. You can’t pay for your website to get on the first page of this list, however, many companies are utilizing the help of digital marketing agencies that boost their website relevance and optimize their content properly.
Maps/Google+ Local listing
This listing shows results in a format coordinated by letters, and it shows details such as telephone number, map address or a website link. It’s also the part where everyone can see reviews left about your service or company. It’s great because you can put your business on the map. If you’re persistent inaccurately putting your details out there each and every time, you have a higher chance of appearing in this section of the search page.
These are the essential parts of the search page. As you can see, it’s not that simple as it seems as each of the segments has an entirely different purpose and mechanics of their own. And while we continue to solve one mystery at a time, it’s only a matter of time when Google will present us with something new to elaborate on.