Entries by judd

New to eCommerce? These 6 Tips Will Make Your Brand Look Trustworthy!

There’s a seemingly endless amount of eCommerce websites out there, and the number grows every minute. While many are great entrepreneurial efforts by small and medium brands, many others are scams. Potential customers often choose a larger and more impersonal vendor, such as Amazon, only because they know they can trust the company. So, how […]

7 Ways to Make Your Blog Posts Interesting and Engaging

As a brand, you’re making an extra effort in creating great content for your website’s blog. You’re adding relevant and interesting posts, and maybe you’ve even hired a professional writer. However, your great new content seems to go unnoticed. There are always little improvements you can make for a better read! For well over a […]

Is Shareasale a Scam or Not?

If you’re looking to make the best out of your website and become profitable, affiliate marketing has been on your mind. With a myriad of available platforms, you’ve probably thought about the “safer” choice: one of the bigger companies. And if you’re here, it’s because you’ve probably given more than a little serious thought to […]

What Is International SEO?

What Does International SEO Mean? International SEO is a practice or, more precisely, a process. It means optimizing your site in a way that makes it easier for you to expand to international markets. This optimization will allow you to quickly identify which countries you want to target, as well as what languages should you […]

What is Causing The Increase In Brand CPC?

This year, there has been a rather alarming trend happening in the world of branding – brand CPCs have been rising steadily, despite the strong quality score that a brand has for their terms. It’s always understandable if generic CPCs rise, as these are common across more than one industry. Brand CPCs, however, are generally […]

This Is How Google Will Collapse

Since its entry in 1998, Google has been a massive driving force in the world of technology. The thing is, Google has almost made all its money from ads, in a world where consumers hate ads! It has meant that Google’s main business model isn’t particularly friendly to innovation and that Google has missed a […]

5 Essential Steps to Take Before Your First Ecommerce Sale

You’re an ambitious entrepreneur with a great product. You’ve conducted your market research and identified a gap in your chosen market. You know that there’s quantifiable interest in what you have to offer, and you know that e-commerce is the best way to deliver your products to the masses. This is the 21st century after […]

Facebook and Political Transparency

Facebook has begun enforcing new political labeling rules for advertising. The rules are intended to help users determine which ads have political intentions. It appears that Facebook has penalized some companies for not meeting the new requirements, though the protocols seem to be broadly enforced, causing non-political ads to get caught in the advertising filter […]