There is an interesting article by Allison Enright on how AutoAnything.com improves the speed of their old site which could take up to 9.5 seconds to load. AutoAnything.com is ranked 204 in the internet retailer’s Top 500 Guide so we are not talking about a small website but a rather large one that has a lot to gain by improving speed.
Here are the key takeaways in the article:
- The visitor-to-sales conversion rate for the accelerator-routed traffic increased by 9%
- Average ticket size increased 11%
- Traffic routed through the accelerator resulted in an increase in sales of 12% to 13%