UI/UX
- Improved the user experience by adding smart search functionality
- Added smart search functionality
- Streamlined checkout out process
- Added configurable products
- Optimized mobile experience.
A few details
Project Description
Founded in 2003, Aidan Gray is a leading brand in home furnishings, home decor, home accessories, lighting, chandeliers and antique reproductions. They strive to provide the best quality home furnishing products to wholesale buyers and consumers alike. Bright Vessel became a strategic partner in 2013. We are engaged to drive the same level of quality from their showrooms to their online buying experience. These efforts have made the digital channel their most profitable channel.
How we solved it
Our approach
Bright Vessel completely rebuilt Aidan Gray’s e-commerce website in Magento. We have performed several customizations to their inventory and sales management to work with Activate. Our team has also complimented seamlessly their content in WordPress to support content marketing and social campaigning. In addition, we build a very robust Wholesale system with customer groups and tier pricing.
Results
First 6 months
Testing and Conversion Optimization
- Improved sales by 1,200% through conversion optimization
- Low Shopping Cart Abondoment Rate by 73%
Web Development
- Wholesale Website
- Set inventory management with Acctivate
- Tier Pricing
- Customer groups
- Configurable products
Brand Management
- Google & Facebook PPC
- Content Marketing & SEO
- Blog Management
- Social Management
Creative
- Web Banners
- Landing Pages
