On average, 98% of customers search online for the products and services they want before purchasing, which is why business owners always want to reach more visitors. Because most of your customers and prospects are online, you must be, too, to increase sales and revenue. No matter how big or small, any business should have […]
New technologies have helped improve digital advertisement, enabling advertisers to create more unique marketing concepts. Technological advancement has also enabled online stores to reach a broader target market through email marketing and social media platforms, targeting customers and prospects with a razor-sharp focus. Read on to find out how to craft a great email marketing […]
Free drag-and-drop website builders are a good idea if you are new to the internet world. Creating one is very simple, and you won't need a lot of previous knowledge. You will be amazed at the simplicity, which is part of the enjoyment. Become both a developer and an architect simultaneously, instead of paying someone […]
US companies make a lot of effort to attract new customers. It's good to see because it creates more opportunities for everyone – including consumers – by introducing us to a whole range of new products and services that we might not have found out about otherwise. However, having a loyal customer base is more […]
Consumers are always looking for the best deals online. In some cases, they don't act the way you desire; at times, many of them act outside your set time frame. You don't expect a lot from a customer on their first visit to your site. However, you can introduce them to your eCommerce conversion funnel. […]
Ecommerce has already got a big boost since the start of the pandemic. Statistics from Statista show that e-commerce sales have reached $4.2 trillion worldwide! More people buy products online than ever before, which is good news. But there’s a lot more competition too, which is not great. However, there are some relatively easy ways […]
Only a decade ago, podcasts were still relatively new to the world. 'Podcasted' forms of stories, guidance, and self-help were only beginning to become more popular than their transcribed versions. Today, podcasts are one of the most widespread types of media on the internet, with hundreds of options to select from for nearly every topic […]
Thinking about using WordPress for your website? Well, good! Super versatile and easy to use, this all-popular content management system's become the go-to choice for both individuals and businesses. Heck, WordPress is so dominant in this space that it now powers almost 40% of all websites on the internet! Want to find out what all the fuss is […]
Sales and marketing used to be part experience, part guesswork. We thought we knew what people wanted, so we created our strategies around those ideas and hoped for the best. Fortunately, with the advent of the internet and e-commerce, things have changed dramatically. Nearly everything these days is measured, calibrated, collated, and quantified. We know […]
When we predicted online and offline shopping trends back in 2017, the focus was, inevitably, on mobile searches, branding, and the buyer experience. When we look at what the future holds in a retail capacity, especially now about the pandemic, everyone relies more on what online shopping can do. But what is the potential for […]
Like it happens with most consumers out there, your potential customers are probably checking their phone right now. They’re checking their email, the time, and surfing for what they’ll require in the next few minutes. Why not take advantage of that by getting directly into their schedules? Be part of the direct relationship between calendars […]
There are plenty of factors behind every single purchase: age, gender, social status, employment, etc. In this post, we’ll focus mostly on consumers of four different generations: Baby Boomers, X-Gen, Millennials, and Z-Gen. The essential thing to note, however, is that all evidence points to the same: omnichannel retail is the way to go. And currently, […]