Digital Marketing Map 2018

We Love Using a Digital Marketing Map with Clients

We get asked all the time this question “Where should we focus the most on with our budget?”. Our follow up starts with “Have you mapped out your customer journey or experience?”. See our Customer Journey Map here.

To find the best channels, you need first to understand your customer experience but to do that you also need to know as a whole, every path that a business can take. Even if you’re a start-up, you will grow and eventually touch every channel imaginable from internal operations to inbound marketing.

We created this map to help our clients better understand the digital territories and how they relate to their businesses.

The Marketing Map is a Useful Tool for Businesses to Plan a Marketing Campaign and How to Run Their Operations.

We cover the following paths:

  • Training
  • Social Media
  • Data Sources
  • Freemium
  • Virtual
  • Data Entry
  • Telemarketing
  • Social Media
  • Word of Mouth
  • Public Relations
  • Though Leadership
  • CRM
  • Exhibitions
  • Face to Face
  • Single Customer View
  • Mobile
  • Thought Leadership
  • Billboard
  • Video Content
  • TV
  • Field Marketing
  • Press
  • Legal Compliance
  • Telesales
  • Website
  • Direct Mail
  • Team
  • Network Marketing
  • …and all the thing in between.

Each route has various tactical deliverables which can help in whiteboard sessions to plan the next front you want to attack. We encourage you to print this out and hang on your wall. You will be inspired!

Download the map as a printable PDF.

  • Nicholas Rivera

    Superb guide, Judd! Great tips for any startups. Thank you so much!