Digital marketing and content are almost synonymous with each other. But this is based on a fallacy that completely disregards the numerous other effective methods of digital marketing.
SEO (Search Engine Optimisation) is one of, if not the most effective digital marketing strategy – and content is only one small part of it. An alternative to content is link building, and this must be done in a smart and efficient way to make the most of it as well as avoid being penalised by Google.
Simply finish your website and carefully select the where you are going to put your backlinks, a bit of planning and consideration will go a long way.
Although SEO is the most prominent strategy, remarking can go a long way to converting potential visitors to your site to actual visitors. You can target this particular group by email or by an advertising campaign specially designed around this group. Casting too wide a net will be proportionately expensive about the gains made. There are some websites you could use to help you target the most likely converts.
3. Social Media
With access to almost all human beings on the planet through social media, you will have to be very efficient in finding your voice. Instead of being too overt in your intentions, try to be more relatable and personable. Social media is predominantly a time filler for users, so they are not actively avoiding or pursuing adverts but are more likely to click on something that holds interest for them.
4. A/B Testing
This method involves testing one version of a page against another to see which is the better one: the one that results in a higher conversion percentage is clearly the better one, even if it is by 1 or 2 percent. This is a continual process of improving, do not get satisfied with one improvement, but always target the weaker and more important areas of your site.
This is the process of realigning your current website with the current goals of your customers. There is no need to scrap a perfectly functioning website when it can just be tailored. This can be a simple procedure such as redesigning your website: changing colours, perhaps making it more lively and engaging; or it can be a lengthier process – but it is generally preferable to creating a whole new one.
6. PPC (Pay Per Click)
We become so intent on raising our site to the number one position on Google that we forget that Adwords come before that. Although this will not give the same long-term strength as traditional, organic SEO, paying to occupy the position of Adwords will increase short-term revenues. However, this also requires some tactics: again, casting too wide a net by using short keywords will be expensive; it is more rewarding to go for longer phrases of around 5 words that, although more specific, are also the ones that give a higher yield.
So, here are some digital marketing techniques that offer an alternative to content, but that will also be extraordinarily useful in promoting your company.