Planning for the future is more than just a smart decision when it comes to digital marketing. Predictive analysis can be the difference between finding success with digital marketing campaigns and losing revenue. These projected marketing changes for 2019 allows your business to be ahead of the curve, or rather, ahead of your competition. Our projected marketing 2019 guide allows you to foresee marketing changes before they happen.
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Image from Germination sociale
For remarketing to be possible, you have to target a website that has an enormous number of viewers. Naturally, social media networks fits this description and Facebook has the highest market share with more than 2 billion monthly active users and more than 1 billion daily active users.
Image from Wordstream
This extremely high number of users means Facebook is the holy grail of remarketing platforms. Remarketing allows you to target traffic from your website on Facebook, particularly visitors that did not convert to a lead, sale, or an action such as signing up to your email list. This strategy helps you get in front of your audience on the next website they go to– Facebook. Remarketing will continue to get emphasized in 2019 and it will grow in popularity.
So why is Facebook remarketing important?
Content marketing has already taken hold on the organic traffic sector. What was once dominated by search engine optimization is now starting to transition into a content heavy focus among digital marketers.
There are numerous benefits to content marketing:
En créant du contenu de qualité, ciblé sur votre public, vous pouvez le partager, le syndiquer et le diffuser à un public mondial. C'est un excellent moyen d'apporter de la valeur à vos utilisateurs et de contribuer à votre marque.
By following content marketing trends of 2019, you can build a full-fledged campaign that has all the tools to be successful. Content marketing builds your search engine rankings while also growing your website traffic from social media networks.
Le marketing de contenu continuera de dépasser les investissements en optimisation des moteurs de recherche pour les petites entreprises en 2019.
L'intelligence artificielle commence déjà à faire son effet sur le marketing digital. Les solutions d'IA permettent aux clients de naviguer dans le monde complexe du e-commerce tout en permettant aux marketeurs d'analyser leurs données et de cibler plus efficacement leurs clients.
Companies who utilize artificial intelligence and machine learning will see growth in 2019. By better satisfying the ever-evolving needs of their customers, businesses can make the most of their investissement numérique grâce à l'intégration de l'IA dans le marketing.
AI can be used for marketing in several ways:
Ce guide marketing 2019 ne serait pas complet sans mentionner la priorité constante accordée au contenu long et ciblé sur les besoins des utilisateurs. Votre capacité à créer des sites web de niche enrichis en contenu, qui répondent aux besoins de votre audience et lui fournissent un contenu précieux, source d'apprentissage, d'interaction et d'utilisation, influencera votre réussite en marketing digital.
Content heavy websites that feature media like videos, webinars, infographics, and other design or audio elements will have the biggest impact.
Create content in different niches using:
Facebook introduced a unique live video marketing channel that brought the power of live television to social media networks. The Internet gives anyone global publication rights and incredible reach, which has been capitalized on through text-based and video content for years.
However, live video is creating a unique opportunity for businesses and content creators to engage with their audience in real time. It's not new technology, but it is growing incredibly fast and everyone wants their piece of the pie with Facebook Live. People simply love watching live videos. They get approximately three times more views because they are seen as authentic and unscripted.
Why is live video so compelling?
Users expect content deliverability to be seamless. With an article, they expect the page to load instantly and that text to be readable with no delay. The same applies to videos, which should load immediately and have no buffering issues during the playback.
La vitesse est essentielle et devient de plus en plus importante. Si votre site web ne figure pas parmi les plus rapides du web, vos utilisateurs le remarqueront. Les moteurs de recherche comme Google ont même annoncé que la vitesse est l'un de leurs principaux facteurs de classement organique des sites web dans leurs moteurs de recherche.
Social media networks such as Snapchat have capitalized on this speed necessity by implementing immediate sharing options for videos and pictures. More businesses will follow suit with this trend and those that can deliver seamless and fast experiences will have the advantage.
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Les données sont les meilleures alliées des annonceurs. Elles vous permettent d'analyser vos campagnes publicitaires et de n'investir que lorsque cela est rentable. Un meilleur ciblage et un marketing plus performant seront assurément au cœur de la stratégie publicitaire en 2019.
However, intrusive advertising makes the user feel that their privacy rights are being infringed upon. This means that marketers need to approach better targeting in a way that doesn't overwhelm the user, such as with remarketing.
Intrusive advertising detracts from user experience:
All of these can be very intrusive. Instead, more businesses will focus on increasing the awareness behind the brand and promoting their products without having to push the consumer as a salesman would. Capitalizing on data and using company resources to their fullest potential is how businesses can overcome this issue.
Conclusion
Ce guide présente les changements marketing prévus, mais cela ne garantit pas qu'il soit parfaitement clair quant à l'avenir. La meilleure façon d'anticiper les avancées du secteur du marketing est d'avoir une discussion ouverte. Quels changements marketing voyez-vous arriver en 2019 ?
Besoin d'aide ? Contactez un prestataire de stratégie marketing comme Bright Vessel.
About Bright Vessel
At Bright Vessel, we understand businesses must adapt to the ever-changing market to ensure success. Contactez-nous today to learn just how beneficial having a content marketing strategy can be good for your business’s bottom line.
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