Social Media Content Calendar Examples and Templates

It's vital that you take some time to plan out your content in advance in a social media content calendar. There's nothing worse than sitting in front of the computer to connect with your audience and having nothing to say. One of the biggest parts of your content marketing strategy is having something to share on a consistent basis.

At Bright Vessel, we love our community and what started out as a passion for our surroundings, turned into a great tool to use for content. Fans de Jupiter en Floride is a social space we use to help small businesses grow. What has been a critical role in growing this page organically is a social media content calendar.

To share consistently, it's important to sit down and plan out months worth of content for your blog as well as the content you plan on sharing on social media platforms. If you can create a plan a few weeks to a few months in advance, you'll be more consistent, engage your audience and attract new visitors and followers.

What is a Social Media Content Calendar?

A content calendar is a place to organize, create and curate content you'd like to share across your brand, whether it's on your blog, website or social media accounts. Some companies like to create a separate social media content calendar, but it can help to keep all sharing to one editorial calendar to ensure nothing is forgotten.

Here are some social media content calendar templates you can use to get started:

PDF Example of Social Media Content Calendar

Excel Example of Social Media Content Calendar

Nous utilisons Google Drive pour gérer le nôtre, c'est le meilleur moyen de partager une feuille de calcul principale entre les membres de l'équipe.

Pourquoi devriez-vous en utiliser un ?

• Often, companies use an editorial calendar to see their content in advance. At a glance, you can see how content is laid out throughout the weeks and months. Gaps will be more obvious.
• C'est un moyen efficace de rester organisé. Si vous organisez un événement sectoriel, un plan de vente ou un lancement de produit, le contenu peut être planifié à l'avance pour garantir une couverture optimale.
• Si vous avez une équipe marketing ou rédactionnelle, un calendrier éditorial permet à tous de rester sur la même longueur d'onde. Vous pouvez attribuer les tâches aux membres concernés tout en suivant les autres contenus en cours de rédaction.
• With all content and social media sharing being done from one central location, you can adapt plans without having to inform the team individually. They'll all see the changes to the calendar.

What to Put on the Social Media Content Calendar

There are some decisions to make before you start filling in your calendar. When it comes to content marketing, you need a solid strategy for sharing your own content plus industry news that will be valuable to your audience.

First, decide the goal of your content marketing strategy. Do you want to increase clicks on your website? Are you trying to increase the number of followers? After you've figured out your goals, you'll have a better idea of where the content needs to take you.

Second, you should identify your topics as well as your audience. For example, if you're a distributor of widgets, you'll need to figure out how much content you need to write about widgets to attract new customers, and how much you'll need to repurpose for existing customers. You might want to attract new customers, inform existing ones and bring in new employees.

Lastly, you'll need to figure out what you have for current content, what topics you'll need to cover in the future and how much you can repurpose into a new format. Along with this, it's vital to assess how much content you can produce each month to ensure you're not being too ambitious.

How to Build a Process for Your Socia Media Content Calendar

Il est important que toutes les personnes impliquées dans le marketing de contenu de votre entreprise puissent contribuer au processus. Certaines entreprises utilisent une simple feuille de calcul pour leurs besoins en contenu, tandis que d'autres utilisent une extension pour WordPress si elles disposent de cette plateforme.

Les entreprises employant des télétravailleurs peuvent utiliser un logiciel de gestion de projet simple comme Asana pour créer du contenu. Google Agenda est un excellent moyen de vous rappeler de créer du contenu pour vos besoins marketing.

Vous devrez planifier votre propre contenu pour les prochains mois. Il est essentiel de varier le type de contenu à partager. Voici quelques exemples :

• Témoignages de clients satisfaits
• Webinaires pour votre produit ou service
• Tutoriels pour votre produit ou service
• Webinaires ou tutoriels pour un service connexe
• InfographiesCommuniqués de presseGuides d'achat
• Trucs et astuces
• Conseils financiers
• Informations sur les sorties de produits
• Événements dans votre secteur d'activité
• Vidéos

N'oubliez pas d'agrémenter votre contenu d'actualités et de partages liés à votre secteur, publiés par une autorité. Assurez-vous de proposer à vos abonnés un contenu utile et non exclusivement promotionnel.

Trouvez du contenu intéressant à partager

BuzzSumo is a platform that allows you to type in keywords to find the most shared content on social media regarding those keywords. With the free version, you can only find a few of the top bits of content to be shared though.

Façons de partager le contenu des autres

An app like Buffer will allow you to collect all your social media platforms into one process. As you're surfing the web, you can schedule shares and links for a later date. It can be integrated with Twitter, Facebook, LinkedIn, Google+ and Pinterest. You can also use Buffer to share your content so it'll be scheduled in advance.

Une stratégie de marketing de contenu doit inclure des moyens de planifier à l'avance votre contenu ainsi que les liens que vous partagerez et qui sont pertinents pour votre public.

If you need help managing your social presence and brand online, Bright Vessel can help you achieve your goals.

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