In many organizations, there are small tasks that need to be done on a daily basis. Viewed individually, these tasks may each take a maximum of five minutes to complete. Viewed as a whole process, they can take up a significant chunk of time. This can significantly reduce the productivity of the organization and slow down growth.
E-Commerce automation tools will not only save you money but will also allow you to:
E-Commerce store automation is an effective tool for saving resources. To meet customer requirements, fulfill as many orders as possible and compete effectively with other businesses, organizations turn to e-commerce tools.
Automation begins by identifying tasks and processes that need to be automated and the ones that clearly don't. This can be achieved by:
Highly rated tasks are critical to the organization's operations and therefore should be prioritized. E-commerce automation tools help to simplify the work and streamline the efforts of running your online store.
A Few Tips on E-commerce Automation
As an organization or an online store, time is an invaluable resource. Time is also limited. Automation of processes will save an online store a lot of time. This is because e-commerce tools replace human labor with software that reduces hours spent performing tasks manually in a matter of seconds. All one needs is to set up the automation process and all the work can be done by a simple click of a button. Some of the automation processes available include:
E-commerce automation is an ingenious way to do simple tasks and organizations have adopted these tips to maintain a flexible operating schedule.
Automation can be done on processes such as:
Automation of these processes helps the organization to save time and money. An organization can also adopt automation to link processes across departments.
Maintaining a Loyal Customer Base
Maintaining an online store means maintaining a loyal customer base. One also needs to have an eagerly awaiting customer base prior to opening an online store. These are potential customers whose attention have been captured with a call to action message, such as “buy now and get a $5 discount.”
Here are some ideas for generating loyal customers:
Doing this will create a viral loop of referrals landing on your web page and in turn increase sales.
Automated Personalized Emails
It is important to engage your customers in conversation. This can be done through email. Employing a personalized touch in writing to your potential and existing customers encourages response and conversation with the recipient. So instead of having employees always on call to perform this task, you can have automated email responses in place to handle it for you.
There are a number of e-commerce tools that will enable you to automate email responses. These tools are customizable to your liking and allow you to add a personal touch to your email responses. One tool we like is the Klaviyo tool. This tool can help you:
Picreel is another email automation tool we like. Here are some of it’s best features:
Picreel also enables you to customize the pop-ups on your website to suit your requirements.
As an online store, leveraging leads off social media is beneficial in converting potential customers into sales.
Social media provides a targeted means of marketing to existing and potential customers. There are a number of tools to help you generate fresh content frequently on your social media platforms. Automatic scheduling tools create a library of content that can be posted on a frequent basis. Tools such as Buffer can do this quite simply.
Here are some of the features we love about Buffer:
Drop shipping done punctually and effectively can help reduce operating as well as overhead costs. Drop shipping drastically reduces order fulfillment costs and processing of orders by improving the quality of service offered to the final consumer.
With drop shipping:
Due to the role these automation tools play in the success of an organization, we at BrightVessel have worked to make these tools readily available to you. Contact us today and we will offer our best insights into effective marketing strategies to suit your organizational needs.
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