BRIGHT IDEAS AT WORK

Liberty Power started out as a small minority business and in a little over ten years grew into a billion-dollar enterprise. Operating now as an Inc 500 company that grew exponentially fast, one item that needed to reinvent was their brand. Bright Vessel established a new voice and image by creating a very defined brand deck and digital platform.

INCREASED CONVERSION AND ENGAGEMENT

With all the work we put into Black River Caviar, the company saw an improved desktop conversion rate of 37.55 percent, mobile conversion rate of 31.55 percent, and tablet conversion rate of 19.25 percent for an overall conversion rate of 51.22 percent. These numbers show what just a few tweaks can do for the overall bottom-line for a company.

MAGENTO & WORDPRESS

We completely revamped and redeveloped thier Storefront in Magento. While expanding the content onto a newly-designed WordPress platform blog which has been highly optimized for SEO. From a virtually non-existence prior, SEO stepped up into the most profitable channel to date. Part of this blog transformation included building a cross-platform feed to take content from WordPress into Magento to fill the homepage, offering constant new additions that were Google-happy. Lastly, we integrated a trust pilot review system into the platform and blog.

IMPROVED CONVERSIONS

With all the work we put into Black River Caviar, the company saw an improved desktop conversion rate of 37.55 percent, mobile conversion rate of 31.55 percent, and tablet conversion rate of 19.25 percent for an overall conversion rate of 51.22 percent. These numbers show what just a few tweaks can do for the overall bottom-line for a company.

DATA COLLECTION IMPROVEMENT

In addition to making recommendations on using Grasshopper as a method to track the inbound phone conversions, we also set up the analytics to ensure that tracking of data in the acquisitions channels were complete with the only exception being phone sales. This data collection ensured better understanding on conversions and acquisitions.

BRIGHT EXPEDITIONS

We’ve developed some highly innovative campaigns, utilizing specialized A/B Testing and Targeting for all digital acquisition channels (including PPC, Email Marketing, and Social)]

CONTACT US

Do you want to evolve your marketing with a kick-ass digital team? You’re just one click away from a free consultation on how you can make that happen.

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