Marketing Agency Tips for Small Business

A marketing agency should have a robust inbound strategy, reasonable fees, and work well in the digital arena. Unfortunately, this is hard to come by in West Palm Beach, Florida.

Getting customers is the first thing on your mind when you own business. This is not just an important task; it is also a difficult one as well. All the companies need to have an effective marketing plan to grow.

People need to be told what you do, sell and then build confidence that you will deliver what you promise, as it is your job as a business owner to make all these things happen. To get the facts communicated, you need to have a well thought out and efficient marketing plan. Most of the companies think of a strategic marketing plan, but only a few out of these know how to implement these. Marketing never ends with just hiring a sales team.


Tip #1
The Factors That Go Into an Effective Marketing Strategy

With the rise of the internet, the explosion of social media networks and indexed search, along with the way companies and customers communicate with each other has changed considerably. Modern consumers do not use the yellow pages anymore; they are armed with smartphones, and they know they need nothing else to access information from anywhere in the world.

Companies need to ensure that the branding message is executed with perfection; a) it should be easy to find, and b) should be strong to convert views into leads.

Here are Some of the Essential Cogs That Go into a Modern Strategy

  • Website re-engineering (developer)

  • Sponsorship

  • Special events

  • Specialists for managing social media

  • SEO optimization

  • PR specialists

  • Printing

  • PPC

  • Specialist for mobile marketing

  • Data Analysts

  • Marketing Software

  • Market research

  • Graphic designer

  • E-newsletters

  • Email programs

  • Content developers

  • Collateral development and production

This may be a thorough list; it should also be seen as incomplete, as with new apps and technologies hitting the market every day, the challenge gets complex. Your marketing agency should be able to cover the broad range of services.

Tip #2
To Hire or Not to Hire, That Is the Question

Businesses that have neither the time nor the inclination to do things themselves are left with choices of either to hire an outside agency or an employee. In lots of instances, business owners prefer hiring a specialist. This solves the issue at hand immediately. On top of that, business owners have the perception that external agencies are a lot more expensive than when you hire in-house staff. The problem with this is that most of the time, owners cannot get you a true basis for that comparison.

See this article: 

Why Hire A Digital Marketing Agencies 

Tip #3
The Cost

Most business owners can never pinpoint a basis for comparison. They use the debate between hourly wage and a base salary to cover this area. The real cost is the one associated with retaining and hiring an employee. Mostly, people not only have an account for a base salary but they add in fixed expenses as well like the local and state taxes. The actual cost goes 1.25-1.40 times over the base salary.

Tip #4
The Good Things about Working with a Marketing Agency

Among the tons of benefits of working with an experienced marketing firm, some of them are:

  • Efficiency in urgent and short term projects

  • Tax liability and tax deductions.

  • Zero extra overheads

  • An immediate execution of the marketing plan

  • No time wasted on employee training

  • Money saving

  • Learning new things from the way marketing programs are executed in front of you.

  • Expertise in the market niche.

You may think that you are saving money on an hourly basis when you forego hiring an employee or doing it yourself, but taking into account the value that one can get from a marketing agency that is more experienced on focusing on the inbound marketing?

Tip #5
See How You’re SEO Ranks with Moz Local

Moz Local is easy to use tool that can show how your site ranks locally and will give a few tips on what you can do to improve your local ranking.

Marketing Agency Tip - Moz Local - Image of Directory Search

Marketing Agency Tip - Moz Local - Marketing Tip for Local SEO


Tip #5
A Marketing Agency Offering Full Service Matters

When selecting a marketing agency it matters that they can cover all the services you need. When trying to maintain a budget and perform in the various channels, the marketing agency that will outperform is the one that can manage the business as if they were your in-house team. Having to split up your focus into to two different groups will often not get results specifically because they are not aligning or working together for the client.

Tip #6
Make Sure Your Agencies Digital is not Outsourced

This is a straightforward tip that kinda of goes with tip #5. If the agency you hired is an outside company, you most likely will be paying double and the work provided and in some cases has the potential for disaster. SEO, PPC and digital marketing services tend to be outsourced because talented individuals are too costly to bring in-house and they can easily undercut an agency’s fee.

So if you’re going strictly digital, find and agency that is local and one that is performance based. If they cannot give transparency and while providing a good plan to reach your goals prior to hire, find someone who can.


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