Group meeting on presentation design

Presentation Design Tips for Businesses in Boca Ration, Florida

There are a lot of corporate business in Boca Raton, Florida. The word “deck” is commonly us in the corporate world. A good deck can make or break an approval. We believe it is all in the way you pitch and the presentation design that helps seal the deal.

The 4 Basic Principles of Presentation Design:

“Good Design Is Good Business”

To create a captivating presentation, it is essential for all its visual elements to be in harmony with each other. The designers achieve this visual perfection by interacting individual parts together. These may include typography, layout, and images – all of these add up to connect design elements together. To orchestrate the chaos of design while creating a presentation, use the following basic principles:

Presentation Design - Balance

Balance

Balance can be divided into two types: asymmetrical and symmetrical.

Presentation Design - Symmetrical

Symmetrical:

This type of balance has the elements in similar location and size on both sides of the design. A symmetrical design, when cut from the middle in two halves, would give a mirrored image on both sides. A human face is a typical example of this symmetry.

Tip: This technique can be used by aligning all lettering, images, and other elements such that they are equally weighted on both sides of a slide.

Presentation Design - Asymmetrical Balance

Asymmetrical Balance:

Here, each side of the design is different, yet still balanced. For instance: consider placing one large box on the left side and several smaller boxes on the right. This kind of balance will create a more visually appealing dynamic on a slide.

Tip: An asymmetrical design is incorporated by using larger visual elements in one area of the space and then featuring the place you want the viewer to focus on.

Presentation Design - Harmony

Harmony

For a consistent look and feel, all your slides should be connected visually with a unified feel. The design elements on your page such as shape, color, texture, etc should relate to each other. Scattering elements on a page that don’t relate to each other gives a disorganized appearance and confuses the audience about the tone of your message.

Tip: To ensure that all elements flow together, make correct use of typography, color theory and the balance principles in unison.

Presentation Design - Hightlight

Highlight

If you emphasize more on a certain element in your design, it will stand out and attract the audience more. This can be achieved by using the color, size, or placement of a certain object to increase the focus of a certain component. To decide which element to emphasis, ask yourself what aspect you want the audience to focus most on?

Tip: To create emphasis, use bold text, larger images, or perhaps a bright color on a dim base.

Presentation Design - Movement

Movement

Curved lines, arows, and shapes are used to create a sense of motion and direct the eye to move sequentially from one point to another. This comes handy when you want to move your audience through a story, or present a series of related information on a slide.

Tip: Use a curved line between texts, images and even slides to show the navigation path. They are also used for creative chart layouts. Its time you discard the standard chart designs and use a good layout with curved lines to draw eyes towards different points on your slide.

In A Nutshell

It’s not difficult to learn and employ these balance principles with the abundance of online resources available to guide you in this regard. Just focus on design elements as a way to organize your visual elements and connect them meaningfully. Next time you make any presentation, incorporate these design principles in your draft and you will get a professionally designed presentation in no time.