Facebook is one of the fastest-growing ways to market your business today. Millions around the globe use Facebook on a daily basis and disclose a lot of personal information which can be used when targeting users. Facebook’s is quickly gaining much of the market share because of this reason and is even leverage by many advertisers to direct the right traffic pool to Google for remarketing purposes.
What does this mean? Well, for the majority of people. Not using Facebook as a primary channel for marketing your brand is not in the best interest of your business.
How to Get Started Using Facebook
First Step is to “Create a Page”
The first thing you’ll need to do to get started marketing your business on Facebook is to create a Page. This is different from a regular Facebook profile, as profiles are for individuals but Pages are designed for businesses. Creating a Page allows you more options for your business than those available for profiles.
To create a Facebook page, go to Facebook’s Main Page – It does not matter if you’re signed in or not. You can begin creating a Facebook Page by visiting Facebook. At the bottom of its main page click on, “Create a Page for a celebrity, band or business.”
Page Elements to Consider
There are a few brand pieces you will need to complete your page. Above is a Facebook Cheat Sheet for the elements you will have to add to your business profile page.
Be Prepared with Images and Test Your Store
There’s nothing worse than going through the trouble to set up your Facebook store only to realize you don’t have product or marketing images ready. It’s best to be prepared with several high-quality images when you set up your store and be sure to give it a few test runs before making it live and experiencing unforeseen problems that you have to backpedal to fix. You can ask a few friends or family members—or even a select few customers—to test it out before it’s fully shared and visible to the world.
Getting set up on a Facebook Page is relatively simple. Just keep in mind these steps and tips:
- Create a Page
- Sell directly from your Page
- Use status updates to share product info and links
- Utilize timeline photos to your advantage
- Be prepared with images and test your store
Sell Directly from Your Page
With the help of an e-commerce widget, you can set up a shopping feature directly on your Facebook Page. If you use WooCommerce as we do. You can go here for the plugin.
You can sell physical and digital products while offering several payment options for customers. You can even sync your products from your Facebook store and WooCommerce website so that when you update product catalogs or remove items, the same thing will show up in both locations.
1. Easily Install The Facebook Pixel in Your Store
Installing the Facebook pixel allows you to access the features below:
- Conversion tracking: See how successful your ad is by seeing what happened as a direct result of your ad (including conversions and sales)
- Optimization: Show your ads to people most likely to take a specific action after clicking on them, like adding an item to their cart or making a purchase
- Remarketing: When people visit your website, reach them again and remind them of your business with a Facebook ad
2. Increase Sales by Creating an online Facebook Store Which is Managed by WooCommerce
The following features are included with the plugin:
- List your catalog
- Merchandise your products
- Mobile-friendly shopping
Utilize Timeline Photos to your Advantage
For your Facebook Page, you have the option of adding a timeline photo just like you do for your personal profile. This is the perfect opportunity for you to include a marketing image or featured product that attracts customers’ attention.
Skittles has been known for great social campaigns. In the above picture, they use an APP which allows a customer to auto-generate pictures which they can use to highlight happy customers.
Things to think about:
- Change up the timeline photo often. Keep things fresh.
- All posts need to have a link inbound to your site. No sense in sharing stuff if they just stay on Facebook.
- Add sharable content to your site. It is not all about your brand and or products.
Do you like this post try out “Combining Facebook and Adwords for Better Advertisement”
If you need help in setting up a Facebook store, please reach out. We will be happy to help.