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customer persona profile
What’s Customer Persona and How Do You Use in Marketing?
January 14, 2019
Customer Personas A customer persona is an archetype of a large segment of your public. Therefore, customer persona marketing is a way to sell directly to a homogenous group of your audience. A persona is a marketing tool that allows us to have a clearer understanding of who we are talking to when preparing marketing materials. Typically, […]
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