Digital analytics tend to be the weakest area of most marketing programs. No matter if you’re in field of content marketing or online marketing, bringing your best data to each project is imperative. Here are some strategic approaches to apply to your company to help improve your skills:
Importance of Data:
Jobs in data is growing to become one of the most popular jobs in our century. This is problematic for those in the Internet world because they can quickly edge out their competition in the world of content marketing and SEO. Make yourself a stronger asset by improving your data skills. Another problem is the ability for management of successful campaigns. If you are not strong in data analysis, those who are will edge you out.
Breaking Down the Analytical World:
To get a full picture of your company’s performance on the Internet, multiple dimensions of its marketing must be evaluated. There are four steps toward the creation and implementation of a good analytics program:
- Definition of metrics
- Development of a plan and collection of data
- Creating report features
- Continuous analysis
When your company understands the core components of this plan, it will better be able to invest during key moments.
Develop Your Data
Your ultimate goal should be an environment of developed data analysis. Successful analytics management and data is just as important is developing the correct culture as implementing the right technology or hiring the right people.
This type of data achieves several goals. There are no more bottlenecks from a restricted number of staff members who are overwhelmed from support requests. It also ensures data is properly used to make decisions that could affect your business.
Prioritize Tasks for Data Analysis
When faced with analyzing, collecting, planning, and reporting it is important to predict correct ratios. A helpful suggestion comes from the experts of Google, where they say to breakdown the data capture to around 15 percent, data reporting to 20 percent, and data analysis to 65 percent.
The Importance of Data Tracking:
According to experts, there is an incredibly straightforward method by which this should be approached. Simply measure only what matters to your business. When looking at metrics, it’s simple to become caught up in the vanity of the situation. Vanity metrics are those that do provide you an idea of what’s happening with your business but, ultimately, just make you feel good. Here’s an example:
- Bounce rate
- Newsletter subscription numbers
- Page views
- Site visits
- Social media followers
- Time visitors spend on your site
While this may be a useful trend if you see a growth in this number, ultimately, these are not actionable metrics. Those are the numbers you are really looking for.
Evaluate the following for useful data tracking:
- Who is coming to your site?
- What are they doing when they arrive?
- What methods are driving customers who buy?
- Which visitors are converting?
- Which conversions lead to relationships?
- Which conversions lead to revenue?
- Who are repeat buyers?