WooCommerce shortcodes are one of the most versatile features of the platform. They allow us to create a more dynamic experience for end-users. They can help you add shortcuts to your shop so your visitors can have the most seamless experience possible. And that’s always the end goal: making things easier for your visitors.
One fear all website owners have is that their offer looks stale from a layout point of view. When you’re running an online store, it’s even more worrying, as it can directly lead to worse sales. However, besides great design, adding shortcuts is another way to spice things up in a WooCommerce store.
What Are WooCommerce Shortcodes?
They’re small snippets of code you can place anywhere on a page, offering visually enticing shortcuts. They can help your users gain easier access to:
- Calls to action
- Pages within the store (such as the shopping cart or your order tracking section)
- Specific products you want to market
Adding WooCommerce Shortcodes
While the term sounds technical, the best part about WooCommerce shortcodes is that they’re effortless to add. You don’t even need to know how to code. Thanks to Gutenberg, the process is merely inserting (namely, copy+paste) the shortcode into a “Shortcode” block or page builder.
You can insert different shortcodes in a single page and have several ones near each other.
The Essential Plugins
While WooCommerce comes with its own set, there are a few plugins that will help you access even more shortcodes. Head over to WooCommerce’s admin dashboard, and you’ll find Plugin > Add New on the right side. You can add the plugins below right there.
- WooCommerce Quick View Pro. Install this to your WordPress site, and you’ll automatically get new quick view buttons on your front-end layout. These will allow visitors to access details like attributes and variations, plus add products to the cart without leaving their current page.
- WooCommerce Product Table. This plugin allows you to use the [product_table] shortcode, which can help you use layouts besides WooCommerce’s default grid. It’s a great choice if you want to show more products per page.
- WooThemes’ WooCommerce Shortcodes. After you’ve installed and activated it, this plugin adds a TinyMCE drop-down button to your text editor with easy access to all the built-in shortcodes. It’s a big time saver, as you won’t have to copy and paste shortcodes each time you use them.
Below, you’ll find some of the most useful shortcodes, divided into three main categories: pages, product display, and actions.
1. Shortcodes to Pages
Make things easier for your customers by giving them access to essential pages without having to leave the one they’re currently navigating.
- My Account. Add the WooCommerce My Account anywhere on the site through the shortcode.
- Cart. Display your customer’s personalized shopping cart on WordPress pages, posts, widgets, and sidebars with the shortcode.
- Checkout. Insert the checkout page anywhere you like (such as under a product table) using the shortcode.
- Order tracking. The order tracking feature doesn’t come with WooCommerce, but you can add it yourself by creating a new page and adding the shortcut on the text editor. You can also add it to any other place.
Here are the example shortcodes:
2. Product Display
Showcase products by different criteria with the following WooCommerce shortcodes:
Categories. List the product categories (not the items) anywhere on your site
Make it easy for customers to engage in actions without leaving their current pages:
- Add to cart. Insert a button for a specific item wherever you like. Remember to add the correct code for the product, such as
- Product search. Add a live search with live filtering facilities wherever you like on your site, be it pages or posts with the shortcode.
On occasion, you’ll find that you’ve pasted WooCommerce shortcodes correctly into the text editor, but it doesn’t look right on the front-end. When this happens, head to the HTML text editor and make sure you didn’t accidentally embed with <pre> tags.
At Bright Vessel, we have specialized in WordPress design, focusing on WooCommerce for nearly 20 years. We’re the best option when it comes to creating a great ecommerce solution for your brand. Contact us to discuss how we can help you make the perfect WooCommerce store tailored to your business’s specific needs.