iOS26 y el futuro de la atribución es este el fin del marketing tal como lo conocemos
iOS26 y el futuro de la atribución: ¿Es este el fin del marketing tal como lo conocemos?
septiembre 22, 2025
Introduction: A Digital Earthquake in the Making Apple has been positioning itself as the privacy champion for years now. But with iOS 26, they're taking it to a whole new level, and it's about to shake the foundation of how we measure digital marketing. We're not talking about another cookie banner or permission prompt here. […]
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Revamp Your eCommerce Email Strategy + Bright Vessel 2
Estrategia avanzada de correo electrónico de comercio electrónico para tiendas WooCommerce
septiembre 8, 2025
Email marketing remains a valuable channel for WooCommerce stores, though many store owners struggle with technical implementation and strategic execution. Modern email marketing requires understanding deliverability mechanics, authentication protocols, and behavioral triggers that go far beyond basic newsletter campaigns. This comprehensive guide examines the technical and strategic elements necessary for building effective email systems that […]
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Cómo exportar los términos de búsqueda de Google Ads con mejor rendimiento a Hojas de cálculo de Google
Cómo exportar los términos de búsqueda de Google Ads con mejor rendimiento a Hojas de cálculo de Google mediante Apps Script
25 de julio de 2025
You're already familiar with the pain if you’re running Performance Max or broad match campaigns. Google hides the real search queries. This script brings them back. It connects directly to your MCC, grabs the converted queries, and drops them into a Google Sheet with calculated CPA and conversion rate. Our script, "How to Export Top-Performing […]
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Cómo exportar los términos de búsqueda de Google Ads con mejor rendimiento a Hojas de cálculo de Google
Exportar los términos de búsqueda con mejor rendimiento con el script de Google Ads
10 de julio de 2025
You're leaving money on the table if you run Google Ads and do not regularly export top-performing actual Search Terms with Google Ads Script. Regularly, you're leaving money on the table. This guide shows you how to automate the export of high-converting search queries using a custom script that writes them directly to Google Sheets. Why […]
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Cómo supervisar el estado de los objetivos de Google Ads en las cuentas de MCC
Cómo supervisar el estado de los objetivos de Google Ads en las cuentas de MCC mediante Hojas de cálculo de Google
17 de junio de 2025
This tutorial documents a script that audits conversion goal activity across all accounts under your MCC. It writes the results to a Google Sheet, tags the health of each goal, color-codes the status, and emails a summary only when there's an issue. There are no unnecessary tools or third-party dashboards, just raw control and complete […]
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Cómo supervisar problemas de seguimiento de GA4 desde varias cuentas con Hojas de cálculo de Google
Cómo supervisar problemas de seguimiento de GA4 desde varias cuentas con Hojas de cálculo de Google
12 de junio de 2025
If you manage multiple websites, the last thing you want is to discover that one of them hasn’t been tracking visitors for days. You can’t rely on manually checking each GA4 property; it’s inefficient and prone to human error. The whole thing takes under an hour to set up and saves you from endless babysitting. […]
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Uso de IA para crear mapas del recorrido del cliente
Uso de IA para crear mapas del recorrido del cliente
17 de abril de 2025
Customer journey mapping has come a long way from sticky notes and spreadsheets. With the help of AI, businesses can now build dynamic customer journey maps faster, smarter, and with data-driven precision. This article explores verified tools that use artificial intelligence to automate, assist, or enhance the journey mapping process. Why Use AI to Build […]
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El panorama del marketing digital en 2024
El panorama del marketing digital en 2024
5 de noviembre de 2024
Introduction In the fast-paced world of digital marketing, staying ahead of trends is essential for businesses looking to maintain a competitive edge. As we delve into 2024, the digital marketing landscape has undergone significant transformations driven by technological advancements, evolving consumer behavior, and a heightened emphasis on inclusivity and sustainability. This article explores the current […]
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perfil profesional de linkedin
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10 consejos para un excelente perfil profesional en LinkedIn
24 de mayo de 2022
Are you looking to make a great impression on potential employers or business partners? LinkedIn is the perfect place to do just that. A well-crafted LinkedIn professional profile can help you stand out from the competition and show that you are a professional worth doing business with. LinkedIn is an excellent professional networking site that […]
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marketing por correo electrónico
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Marketing por correo electrónico para tiendas online
28 de marzo de 2022
New technologies have helped improve digital advertisement, enabling advertisers to create more unique marketing concepts. Technological advancement has also enabled online stores to reach a broader target market through email marketing and social media platforms, targeting customers and prospects with a razor-sharp focus. Read on to find out how to craft a great email marketing […]
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Conozca a su cliente
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Cómo aumentar las ventas de comercio electrónico en 2022
28 de diciembre de 2021
Ecommerce has already got a big boost since the start of the pandemic. Statistics from Statista show that e-commerce sales have reached $4.2 trillion worldwide! More people buy products online than ever before, which is good news. But there’s a lot more competition too, which is not great. However, there are some relatively easy ways […]
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enlaces internos
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Cómo mejorar el SEO de tu sitio de WordPress
20 de octubre de 2021
There are some people who will tell you that SEO is dead. They say content and quality have edged out search engine optimization, and you'd be better off spending your money there. However, while it's true that search engines have changed their algorithms to focus more on quality and user experience, which doesn't mean search […]
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