iOS26 e il futuro dell'attribuzione è questa la fine del marketing come lo conosciamo
iOS26 e il futuro dell'attribuzione: è la fine del marketing come lo conosciamo?
22 settembre 2025
Introduction: A Digital Earthquake in the Making Apple has been positioning itself as the privacy champion for years now. But with iOS 26, they're taking it to a whole new level, and it's about to shake the foundation of how we measure digital marketing. We're not talking about another cookie banner or permission prompt here. […]
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Revamp Your eCommerce Email Strategy + Bright Vessel 2
Strategia avanzata di e-commerce per i negozi WooCommerce
8 settembre 2025
Email marketing remains a valuable channel for WooCommerce stores, though many store owners struggle with technical implementation and strategic execution. Modern email marketing requires understanding deliverability mechanics, authentication protocols, and behavioral triggers that go far beyond basic newsletter campaigns. This comprehensive guide examines the technical and strategic elements necessary for building effective email systems that […]
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Come esportare i termini di ricerca di Google Ads più performanti in Fogli Google
Come esportare i termini di ricerca di Google Ads più performanti in Fogli Google utilizzando Apps Script
25 luglio 2025
You're already familiar with the pain if you’re running Performance Max or broad match campaigns. Google hides the real search queries. This script brings them back. It connects directly to your MCC, grabs the converted queries, and drops them into a Google Sheet with calculated CPA and conversion rate. Our script, "How to Export Top-Performing […]
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Come esportare i termini di ricerca di Google Ads più performanti in Fogli Google
Esporta i termini di ricerca più performanti con lo script di Google Ads
10 luglio 2025
You're leaving money on the table if you run Google Ads and do not regularly export top-performing actual Search Terms with Google Ads Script. Regularly, you're leaving money on the table. This guide shows you how to automate the export of high-converting search queries using a custom script that writes them directly to Google Sheets. Why […]
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Come monitorare lo stato degli obiettivi di Google Ads negli account MCC
Come monitorare lo stato degli obiettivi di Google Ads negli account MCC utilizzando Fogli Google
17 giugno 2025
This tutorial documents a script that audits conversion goal activity across all accounts under your MCC. It writes the results to a Google Sheet, tags the health of each goal, color-codes the status, and emails a summary only when there's an issue. There are no unnecessary tools or third-party dashboards, just raw control and complete […]
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Come monitorare i problemi di tracciamento GA4 da più account con Fogli Google
Come monitorare i problemi di tracciamento GA4 da più account con Fogli Google
12 giugno 2025
If you manage multiple websites, the last thing you want is to discover that one of them hasn’t been tracking visitors for days. You can’t rely on manually checking each GA4 property; it’s inefficient and prone to human error. The whole thing takes under an hour to set up and saves you from endless babysitting. […]
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Utilizzo dell'intelligenza artificiale per creare mappe del percorso del cliente
Utilizzo dell'intelligenza artificiale per creare mappe del percorso del cliente
17 aprile 2025
Customer journey mapping has come a long way from sticky notes and spreadsheets. With the help of AI, businesses can now build dynamic customer journey maps faster, smarter, and with data-driven precision. This article explores verified tools that use artificial intelligence to automate, assist, or enhance the journey mapping process. Why Use AI to Build […]
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Il panorama del marketing digitale nel 2024
5 novembre 2024
Introduction In the fast-paced world of digital marketing, staying ahead of trends is essential for businesses looking to maintain a competitive edge. As we delve into 2024, the digital marketing landscape has undergone significant transformations driven by technological advancements, evolving consumer behavior, and a heightened emphasis on inclusivity and sustainability. This article explores the current […]
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10 consigli per un ottimo profilo professionale su LinkedIn
24 maggio 2022
Are you looking to make a great impression on potential employers or business partners? LinkedIn is the perfect place to do just that. A well-crafted LinkedIn professional profile can help you stand out from the competition and show that you are a professional worth doing business with. LinkedIn is an excellent professional networking site that […]
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Email marketing per negozi online
28 marzo 2022
New technologies have helped improve digital advertisement, enabling advertisers to create more unique marketing concepts. Technological advancement has also enabled online stores to reach a broader target market through email marketing and social media platforms, targeting customers and prospects with a razor-sharp focus. Read on to find out how to craft a great email marketing […]
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Come aumentare le vendite dell'e-commerce nel 2022
28 dicembre 2021
Ecommerce has already got a big boost since the start of the pandemic. Statistics from Statista show that e-commerce sales have reached $4.2 trillion worldwide! More people buy products online than ever before, which is good news. But there’s a lot more competition too, which is not great. However, there are some relatively easy ways […]
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Come migliorare la SEO del tuo sito WordPress
20 ottobre 2021
There are some people who will tell you that SEO is dead. They say content and quality have edged out search engine optimization, and you'd be better off spending your money there. However, while it's true that search engines have changed their algorithms to focus more on quality and user experience, which doesn't mean search […]
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