Planning for the future is more than just a smart decision when it comes to digital marketing. Predictive analysis can be the difference between finding success with digital marketing campaigns and losing revenue. These projected marketing changes for 2019 allows your business to be ahead of the curve, or rather, ahead of your competition. Our projected marketing 2019 guide allows you to foresee marketing changes before they happen.
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For remarketing to be possible, you have to target a website that has an enormous number of viewers. Naturally, social media networks fits this description and Facebook has the highest market share with more than 2 billion monthly active users and more than 1 billion daily active users.
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This extremely high number of users means Facebook is the holy grail of remarketing platforms. Remarketing allows you to target traffic from your website on Facebook, particularly visitors that did not convert to a lead, sale, or an action such as signing up to your email list. This strategy helps you get in front of your audience on the next website they go to– Facebook. Remarketing will continue to get emphasized in 2019 and it will grow in popularity.
So why is Facebook remarketing important?
Content marketing has already taken hold on the organic traffic sector. What was once dominated by search engine optimization is now starting to transition into a content heavy focus among digital marketers.
There are numerous benefits to content marketing:
Creando contenuti di qualità, mirati al tuo pubblico, puoi condividerli, distribuirli e distribuirli a un pubblico globale. È un ottimo modo per offrire valore ai tuoi utenti e contribuire al tuo brand.
By following content marketing trends of 2019, you can build a full-fledged campaign that has all the tools to be successful. Content marketing builds your search engine rankings while also growing your website traffic from social media networks.
Nel 2019 il content marketing continuerà a superare gli investimenti nell'ottimizzazione dei motori di ricerca per le piccole imprese.
L'intelligenza artificiale sta già iniziando a fare la sua comparsa sul marketing digitale. Le soluzioni di intelligenza artificiale consentono ai clienti di orientarsi nel complesso mondo dell'e-commerce, consentendo al contempo ai professionisti del marketing di analizzare i propri dati e di rivolgersi a loro in modo più efficace.
Companies who utilize artificial intelligence and machine learning will see growth in 2019. By better satisfying the ever-evolving needs of their customers, businesses can make the most of their investimenti digitali attraverso integrazioni di intelligenza artificiale nel marketing.
AI can be used for marketing in several ways:
Questa guida al marketing del 2019 non sarebbe completa senza menzionare la continua preferenza per contenuti di lunga durata, mirati alle esigenze degli utenti. La tua capacità di creare siti web di nicchia ricchi di contenuti, che affrontino i punti deboli del tuo pubblico e forniscano contenuti di valore da cui imparare, interagire e utilizzare, influenzerà il tuo successo nel marketing digitale.
Content heavy websites that feature media like videos, webinars, infographics, and other design or audio elements will have the biggest impact.
Create content in different niches using:
Facebook introduced a unique live video marketing channel that brought the power of live television to social media networks. The Internet gives anyone global publication rights and incredible reach, which has been capitalized on through text-based and video content for years.
However, live video is creating a unique opportunity for businesses and content creators to engage with their audience in real time. It's not new technology, but it is growing incredibly fast and everyone wants their piece of the pie with Facebook Live. People simply love watching live videos. They get approximately three times more views because they are seen as authentic and unscripted.
Why is live video so compelling?
Users expect content deliverability to be seamless. With an article, they expect the page to load instantly and that text to be readable with no delay. The same applies to videos, which should load immediately and have no buffering issues during the playback.
La velocità è essenziale e sta diventando sempre più importante. Se il tuo sito web non è tra i più veloci su Internet, i tuoi utenti se ne accorgeranno. Motori di ricerca come Google hanno persino annunciato che la velocità è uno dei fattori più importanti per il posizionamento organico dei siti web nei loro motori di ricerca.
Social media networks such as Snapchat have capitalized on this speed necessity by implementing immediate sharing options for videos and pictures. More businesses will follow suit with this trend and those that can deliver seamless and fast experiences will have the advantage.
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How to improve page speed:
I dati sono i migliori amici di un inserzionista. Grazie ai dati, hai l'opportunità di approcciare analiticamente la tua campagna pubblicitaria e di investire solo quando è redditizio. Un targeting più mirato e un marketing più affinato saranno sicuramente parte integrante della pubblicità nel 2019.
However, intrusive advertising makes the user feel that their privacy rights are being infringed upon. This means that marketers need to approach better targeting in a way that doesn't overwhelm the user, such as with remarketing.
Intrusive advertising detracts from user experience:
All of these can be very intrusive. Instead, more businesses will focus on increasing the awareness behind the brand and promoting their products without having to push the consumer as a salesman would. Capitalizing on data and using company resources to their fullest potential is how businesses can overcome this issue.
Conclusion
Questa guida illustra i cambiamenti previsti nel marketing, ma ciò non significa che sia perfettamente in linea con quelli futuri. Il modo migliore per prevedere i progressi nel settore del marketing è discuterne apertamente. Quali cambiamenti nel marketing prevedete per il 2019?
Hai bisogno di ulteriore assistenza? Contatta un fornitore di strategie di marketing come Bright Vessel.
About Bright Vessel
At Bright Vessel, we understand businesses must adapt to the ever-changing market to ensure success. Contattaci today to learn just how beneficial having a content marketing strategy can be good for your business’s bottom line.
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