Social Media Content Calendar Examples and Templates

It's vital that you take some time to plan out your content in advance in a social media content calendar. There's nothing worse than sitting in front of the computer to connect with your audience and having nothing to say. One of the biggest parts of your content marketing strategy is having something to share on a consistent basis.

At Bright Vessel, we love our community and what started out as a passion for our surroundings, turned into a great tool to use for content. Tifosi di Jupiter Florida is a social space we use to help small businesses grow. What has been a critical role in growing this page organically is a social media content calendar.

To share consistently, it's important to sit down and plan out months worth of content for your blog as well as the content you plan on sharing on social media platforms. If you can create a plan a few weeks to a few months in advance, you'll be more consistent, engage your audience and attract new visitors and followers.

What is a Social Media Content Calendar?

A content calendar is a place to organize, create and curate content you'd like to share across your brand, whether it's on your blog, website or social media accounts. Some companies like to create a separate social media content calendar, but it can help to keep all sharing to one editorial calendar to ensure nothing is forgotten.

Here are some social media content calendar templates you can use to get started:

PDF Example of Social Media Content Calendar

Excel Example of Social Media Content Calendar

Noi utilizziamo Google Drive per gestire i nostri dati: è il modo migliore per condividere un foglio di calcolo principale tra i membri del team.

Perché dovresti utilizzarne uno?

• Often, companies use an editorial calendar to see their content in advance. At a glance, you can see how content is laid out throughout the weeks and months. Gaps will be more obvious.
• È un modo efficace per organizzarsi. Se si ha un evento di settore, un piano di vendita o il lancio di un prodotto, i contenuti possono essere programmati in anticipo per garantire che vengano trattati correttamente.
• Se hai un team di marketing o di scrittura, un calendario editoriale mantiene tutti sulla stessa lunghezza d'onda. Puoi assegnare gli incarichi al membro giusto, tenendo traccia degli altri contenuti in fase di elaborazione.
• With all content and social media sharing being done from one central location, you can adapt plans without having to inform the team individually. They'll all see the changes to the calendar.

What to Put on the Social Media Content Calendar

There are some decisions to make before you start filling in your calendar. When it comes to content marketing, you need a solid strategy for sharing your own content plus industry news that will be valuable to your audience.

First, decide the goal of your content marketing strategy. Do you want to increase clicks on your website? Are you trying to increase the number of followers? After you've figured out your goals, you'll have a better idea of where the content needs to take you.

Second, you should identify your topics as well as your audience. For example, if you're a distributor of widgets, you'll need to figure out how much content you need to write about widgets to attract new customers, and how much you'll need to repurpose for existing customers. You might want to attract new customers, inform existing ones and bring in new employees.

Lastly, you'll need to figure out what you have for current content, what topics you'll need to cover in the future and how much you can repurpose into a new format. Along with this, it's vital to assess how much content you can produce each month to ensure you're not being too ambitious.

How to Build a Process for Your Socia Media Content Calendar

È importante che tutti coloro che sono coinvolti nel content marketing della tua azienda siano in grado di dare il loro contributo al processo. Alcune aziende utilizzano un semplice foglio di calcolo per i loro contenuti, mentre altre utilizzano un plugin per WordPress, se dispongono di questa piattaforma.

Le aziende con lavoratori da remoto possono utilizzare un semplice software di project management come Asana per le loro esigenze di creazione di contenuti. Google Calendar è un ottimo modo per ricordarsi di creare contenuti per le proprie esigenze di marketing.

Dovrai pianificare i tuoi contenuti per i prossimi mesi. È essenziale variare la tipologia di contenuti da condividere. Alcuni esempi potrebbero includere:

• Testimonianze di clienti soddisfatti
• Webinar per il tuo prodotto o servizio
• Tutorial per il tuo prodotto o servizio
• Webinar o tutorial per un servizio correlato
• InfograficheComunicati stampaGuide all'acquisto
• Suggerimenti e trucchi
• Consulenza finanziaria
• Informazioni sulle versioni dei prodotti
• Eventi nel tuo settore
• Video

Non dimenticare di arricchire i tuoi contenuti con notizie e condivisioni relative al tuo settore, provenienti da fonti autorevoli. Assicurati di fornire ai tuoi follower contenuti utili, non esclusivamente promozionali.

Trova ottimi contenuti da condividere

BuzzSumo is a platform that allows you to type in keywords to find the most shared content on social media regarding those keywords. With the free version, you can only find a few of the top bits of content to be shared though.

Modi per condividere i contenuti degli altri

An app like Buffer will allow you to collect all your social media platforms into one process. As you're surfing the web, you can schedule shares and links for a later date. It can be integrated with Twitter, Facebook, LinkedIn, Google+ and Pinterest. You can also use Buffer to share your content so it'll be scheduled in advance.

Una strategia di content marketing dovrebbe includere modalità di pianificazione anticipata per quanto riguarda i contenuti e i link che condividerai che siano pertinenti per il tuo pubblico.

If you need help managing your social presence and brand online, Bright Vessel can help you achieve your goals.

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