Perché i video stanno vincendo sui contenuti scritti nel marketing digitale
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Contenuto
Video marketing is an absolute necessity when it comes to getting out there and building a company's brand. If you're wondering how effective online video marketing is, take a look at some recent statistics. Streaming video accounts for approximately 70% of all Internet traffic, a figure which includes Netflix (37%) and Youtube (17%) as the two largest providers of consumer media bandwidth. Video can be an effective means of attracting leads and new prospects for your business. Here is what you can do to stand out:
Use a call to action. You don't want your video to end and have your viewer thinking "what's next?" You want to give people clear instruction on what to do after watching the video. This could be a link sending them to your website or a capture page. If your video is on Youtube, then it could be a simple reminder to subscribe to your channel. You want to prompt them to take the next step and simply get comfortable with you and your company. This next step could be taking them straight to an email newsletter signup page or whatever the next step is in your funnel.
Your videos have to be valuable to more than just yourself.Potresti divertirti a parlare di un argomento nei tuoi video, ma non saranno preziosi se non aiutano i tuoi potenziali clienti. Spesso capita che qualcuno si dilunghi a spiegare qualcosa di cui è esperto, ma non affronta un problema fondamentale per il suo pubblico di riferimento. I tuoi clienti apprezzeranno il fatto che tu fornisca loro informazioni preziose, non troppo generiche o tecniche.
One way in which companies are using videos to showcase the technical aspects of their business (without boring their visitors) is to shoot video of your business's operations. For example, videos can show what your manufacturing process is like. Showing customers the care that you use when making your products will help build trust that you're able to design and deliver a quality product. Many of your potential customers will not be able to take a tour of your manufacturing facilities in person. By giving a video overview of your manufacturing process, you'll potentially be able to win new accounts from geographically diverse locations.
Videos work wonderfully for customer testimonials. People are demanding more than just a static block of text when deciding on how capable a company is. An excellent sounding text testimonial is a start, but it's not necessarily believable. How will the reader know that the testimony that they're reading is not fake? As a result, customer testimonial videos are working better than text for companies right now. These are the most popular videos that companies are requesting because their potential customers are more likely to be persuaded with video. Written testimonials on websites that have your logo on don't help as much with credibility.
Chiunque può scrivere un testo, ma una persona che parla per esperienza diretta davanti a una telecamera non ha questo vuoto di credibilità. A differenza di una testimonianza scritta statica, un video mostra i tuoi clienti nella vita reale. Il video trasmette anche in modo efficace il linguaggio del corpo e l'intonazione della voce, che possono includere la soddisfazione che il cliente prova nel fare affari con te.
Place your videos someplace where they get traffic.Carica i tuoi video dove riceveranno più visualizzazioni. Per la maggior parte delle aziende, il posto migliore per pubblicare un video è YouTube. Una volta imparato a ottimizzare il tuo canale, YouTube ti garantirà grandi quantità di traffico gratuito. Possono arrivare tramite altri video correlati su YouTube e altri video sul tuo sito web. E una volta pubblicato il video su YouTube, puoi anche prendere il codice di incorporamento e incollarlo ovunque sul tuo sito.
A less efficient strategy is posting your video to social sharing sites that aren't optimized for video. Social media networks like Facebook, Twitter, Instagram and Vine all allow posting long and short videos. But those videos disappear once it moves through their feeds. It's unlikely that someone will find your video a month or a year from now on those networks. You can certainly post a video on Facebook and other social networks, so try also to put the same video somewhere more permanent where it can be found. This might involve adding it to a blog post or publishing the same video to your Youtube channel. Since you've already done the work, make sure to put that video on a channel where it can serve you for the long term.
Using online video increases your advertising possibilities.YouTube sta monetizzando miliardi di visualizzazioni video in tutto il mondo ogni giorno. Le aziende possono lanciare campagne sia su YouTube che sulla Rete Display di Google per massimizzare la loro portata. Le visualizzazioni video su YouTube possono estendersi tramite posizionamenti a pagamento ad altri canali.social media platforms like Facebook and Twitter. This could quickly add up to likes, shares, and comments every week. Companies are also seeing online video advertising as more efficient than the ads shown on TV. That's because most TV watchers are also Internet users who watch video online. Buying online video advertising allows companies to tailor their message to individual niches, thanks to the targeting options that Google allows in its advertising platform. The engaging nature of online video also makes it more effective than text-based display ads on social media.
You may still have questions concerning how to use videos best as part of your digital marketing strategy.
Come fai a far sì che i tuoi video online ottengano un buon posizionamento nei due motori di ricerca più popolari, Google e Bing?
Come puoi ottenere il numero più alto possibile di pubblico per la tua attività?
Come puoi coinvolgere i tuoi spettatori e convincerli a condividere i tuoi video, rendendoli virali?
The agency that you partner with should offer tried and tested video SEO techniques that will help your video gain the biggest possible audience. If your business needs help with creating a winning video content strategy, contattateci oggi stesso.
