Che cos'è Cornerstone SEO

It’s a well-known fact that first impressions cannot be taken back. While this applies to face-to-face meetings and job interviews, it can apply to websites as well. Think about when you visit a site for the first time. If you have a hard time navigating the site or trying to figure out what it’s all about, would you come back? Most likely not. If you want site visitors to turn into long-term customers, you need to have good cornerstone content to attract their attention. What is cornerstone content, exactly? Well, cornerstone content is the material on your site that you feel means the most to your company. It should contain a wealth of pertinent information, even combining context from multiple blog posts or articles. It communicates what you are about, your goals or mission, and gives visitors a general impression of your site and its purpose.

Cornerstone SEO as a Foundation

Oltre a impressionare i visitatori del sito, i contenuti fondamentali possono anche svolgere un ruolo importante nella SEO. Se realizzati correttamente ed efficaci, possono essere un fattore di ranking. Creare una struttura di contenuti fondamentale può dare al tuo sito una spinta per parole chiave specifiche, così come per alcune delle parole chiave e frasi a coda lunga per cui desideri che il tuo sito si classifichi.

Considera i tuoi contenuti fondamentali come le fondamenta del tuo edificio. Una volta poste solide fondamenta, puoi porre le basi per la costruzione, ampliando l'argomento e formando una solida struttura di contenuti. L'edificio è solido e il supporto si riconduce alla pietra angolare, l'epicentro dei contenuti del tuo sito. Quindi, come si creano contenuti solidi che siano in linea con la SEO?

Cornerstone SEO Ranking Factors

To make your cornerstone content rank high in SERPs, a few steps can be followed to ensure that the content creation process is beneficial to your site and makes it stand out among rankings. Keep these in mind before and during the process, and you will have solid cornerstone content that you can continue to build upon in the future.

• Establish site authority.Uno dei concetti fondamentali alla base della creazione di una struttura di contenuti fondamentale è stabilire l'autorevolezza del sito. Per fare ciò, ricerca parole chiave pertinenti e parole o frasi a coda lunga con cui desideri che il tuo sito si posizioni e crea da 3 a 5 articoli fondamentali incentrati su tali parole/frasi. Le parole chiave sono una parte fondamentale del posizionamento SEO, così come lo sono l'autorevolezza del sito. Una volta raggiunta l'autorevolezza del sito, il tuo sito avrà un posizionamento più alto nelle pagine dei risultati dei motori di ricerca (SERP).
• Set up an internal linking structure. Internal linking is an important ranking factor, and providing Google with a well-defined map to follow when indexing your site is beneficial. Cornerstone articles should be linked directly from your homepage, and all related articles should link back to that cornerstone article. Each time you create a new post with a similar topic or from a new angle, link it back to your original cornerstone as well. This link structure tells search engines how to interpret the importance of all the pages, giving Google a map to follow and increasing your chances of ranking in SERPs. As an example, if your cornerstone is “Marketing,” articles such as “Marketing to Lawyers” or “Developing Effective Marketing Strategies” would link back to your cornerstone content.
• Ensure that your customers are engaged. Statistics show that if you can get a customer to stay on your site for 30 minutes, you are more likely to retain that customer—and they are more likely to recommend the site to others as well. But if a customer visits your site and is unable to find answers to their questions quickly and efficiently, they won’t last five minutes on your site, much less 30. Good cornerstone content is easily accessible, grabs and holds a customer’s attention, and keeps them coming back to your site for more. The best way to make sure that customers get and stay engaged in your content is ensuring a good foundation and structure that allows them to navigate your site easily and keep on clicking.

Making Your Cornerstone Content Stand Out

If you already have an established blog, you know which posts have been the most read and most popular. When compiling your cornerstone page, make a list of those posts and combine, then rewrite their content into one large post. You will want to update your posts and pages regularly to ensure that they remain relevant, especially with keywords. As you create more content and gain more readers or customers, you can make more compilations of cornerstone material and keep it up to date as well. You can create one page that showcases all your cornerstone content and links to all related articles—and be sure to link the articles to each other and back to the cornerstone page.

If you’re just getting started establishing a blog or site, you will want to determine what you want your cornerstone to be and go from there. This is where researching relevant keywords come in handy the most; make a road map of where you plan to take your content and proposed future posts. Creating new content around those keywords and phrases will give you content that stands out and the opportunity to keep new content relevant. Your cornerstone content doesn’t have to be just a post, either; it can be videos, podcasts, anything you like. Just remember to start with the high-ranking keywords related to your subject and you will already have a good head start.

Importance of Creating Cornerstone Content

I contenuti fondamentali sono ciò che darà credibilità a te e al tuo sito nel mondo delle classifiche SEO. Potresti avere diversi post con parole chiave di alto livello, ma una pagina fondamentale ti darà maggiore rilevanza e migliorerà il tuo sito nelle SERP, collegando al contempo i tuoi contenuti migliori. Non solo migliorerà il tuo posizionamento, ma permetterà anche ai clienti di:

• Trova i tuoi contenuti più facilmente in base a una più ampia varietà di ricerche per parole chiave
• Scopri di più sui tuoi contenuti quando sono collegati tra loro
• Interagisci con più contenuti sul tuo sito e rimani coinvolto
• Diventa clienti abituali e porta con te più affari
• Naviga più facilmente sul tuo sito e trova le risposte alle loro domande

With all this in mind, there is no reason not to have a solid cornerstone content page on your site. Unless that is, you want to stay hidden and not experience any growth. Creating cornerstone content is relatively simple, especially when you already have content that you have worked hard on and are proud of. With just a little restructuring, your site will have a useful map for customers to follow, higher SEO rankings, and more visibility.

Conclusion

In today’s competitive market, one must look for ways to stand out and stay ahead. With so much content out there, it’s necessary to do everything you can to achieve high SEO rankings and draw people in before they lose interest or switch to a site that’s more user-friendly or interesting. Following simple steps to compile and create cornerstone content gives you a leg up on the competition by streamlining your site and rankings to achieve a better SERP position and can only increase traffic. What are you waiting for?

If you like this article try out our in-depth look at Come creare articoli SEO fondamentali.

Are you ready to create powerful cornerstone content for your site? Bright Vessel può aiutarti a raggiungere i tuoi obiettivi SEO through keyword research and the creation of stellar cornerstone content. Contact us today to find out how we can help.