It’s not particularly challenging to gestire un WordPress website, but it can be cumbersome. When you add the extra layer of operating a business through WooCommerce, there’s more to take into account. You’ve decided to hire a professional to sort out the little details of your WooCommerce store. Should it be a WooCommerce Certified Agency or a Codeable Developer?
La risposta breve alla domanda su quale professionista assumere è che dipende da cosa stai cercando. Potresti volere un progetto semplice o uno più complesso. Magari gestisci un sito web WooCommerce da un po' e ora hai bisogno di qualche ritocco, oppure lo stai creando da zero. Il livello di complessità del tuo sito può guidarti nella scelta del tipo di esperto di cui hai bisogno.
Sul sito web di WooCommerce, alla voce "Personalizzazione", vengono fornite due opzioni di assistenza: WooCommerce Certified Full-Service Agencys e Codeable.com.
Questo può essere un po' fuorviante perché indica progetti a partire da $ 5000, ma ci sono diverse agenzie di servizi completi certificate WooCommerce che lavorano su piccoli progetti e offrono piani di manutenzione per i proprietari di negozi.
Come lo sappiamo, visto che siamo partner certificati WooCommerce:
https://woocommerce.com/experts/bright-vessel/
As an example, we offer Piani di gestione del negozio WooCommerce e WordPress and bill by 1/2 hour increments with no job too small. We feel this is important for WooCommerce store owners to know because some of the experts specialize in start-ups and small stores while going to extra mile in providing istruzione to new online store owners.
In addition, we have been certified by Codificabile. Making Bright Vessel one of the only WooCommerce Experts which is also certified by both WooCommerce and Codeable with a 5-star rating.
Quindi, qual è il percorso migliore per ottenere supporto per il proprietario di un negozio WooCommere?
Per decidere se assumere un'agenzia certificata WooCommerce o uno sviluppatore Codeable, abbiamo creato una guida alle diverse possibilità. Parleremo di chi avrai bisogno nei seguenti scenari:
Il lavoro sul front-end consiste nel modificare semplici dettagli del tuo negozio WooCommerce. Non hai bisogno di uno specialista WooCommerce per migliorare l'aspetto grafico del tuo eStore. Ecco alcuni esempi di semplici lavori sul front-end:
Fondatore di Bright Vessel Judd Dunagan elaborates on this:
“Templates, HTML, JavaScript, CSS, structure and other cosmetic changes are fairly universal. A WooCommerce specialist will be able to switch up the look of your eStore, but so will a WordPress developer. It’s when functionality makes an appearance that you need someone with a more specific set of skills and in-depth knowledge of how and why stores convert into sales”
Customizing the visuals of your WooCommerce site should be a piece of cake for a WordPress developer. The structure of the collegare is very similar to the WordPress layout, and toggling its look works the same. However, if you’re looking for more in-depth customization, you will need a WooCommerce specialist who knows the code and has a direct line to WooCommerce developers.
In some cases, a bigger WooCommerce Certifed Agency does not do one-off jobs for design and layouts (Pubblicità spudorata: amiamo fare web design e possiamo aiutarti). However, Codificabile has many website designers that you can hire which have no issue in providing one-off services, compreso Bright Vessel.
On Codeable, the experience is a little different. You go through an estimation process with several developers who try to outline what you're looking to do. You then choose a developer which most manage the projects in different ways and some work communication only through the Codeable platform for your project. So the client experience is a little different than hiring an Agency. However, most Codeable developers also have agencies (Ex: Bright Vessel) so it is a matter of knowing what you're looking for and finding the best match that makes you feel comfortable.
Il backend di WooCommerce è esattamente il luogo in cui avrai bisogno di un'agenzia certificata WooCommerce. Perché?
Per Judd, ecco perché dovresti rivolgerti a un professionista WooCommerce:
“The WooCommerce backend is very complex, and it can have a lot of minutiae depending on what you’re selling. While a WordPress developer might be somewhat familiar with the platform, WooCommerce is very peculiar. It’s also constantly undergoing improvements, and someone with superficial knowledge of the platform won’t be aware of every new thing. A WooCommerce specialist will know about every update to the plugin. You’re going to need someone with a vast understanding of the mechanics of the backend, and WooCommerce in general. If there’s a major change in the platform, you want someone who optimizes the site thinking ahead. While WooCommerce does take a lot from the standard WordPress view, the fact is you’ll need an expert to get things done well. Once you’re in a deeper territory, it’s time to hand the keys to a pro.”
La funzione wp_update_post è un ottimo esempio di come WooCommerce sia in continua evoluzione. Judd ha commentato così:
“It’s easy for someone who isn’t an expert to make mistakes with the wp_update_post function. Right now, it’s easy for you to use it for an order, post or product because they work as posts in the database. However, WooCommerce announced that they'd move away from the standard database of posts and their meta information, using their database structure. Soon enough, WooCommerce will optimize the platform on its terms, so it’s not the best idea to post products through the wp_update_post function. Once WooCommerce moves to its proprietor database, the code won’t work anymore. You’ll be stuck with obsolete code, and you’ll need to spend even more time fixing it. This logic applies to a lot of functions on WooCommerce that remain from previous versions and you shouldn't use. A WooCommerce specialist will know which functions to avoid.”
Can’t Afford a WooCommerce Certified Expert?
Se stai avviando il tuo negozio WooCommerce, è probabile che ti rivolga ad alcuni venditori esperti su WooCommerce, il cui budget potrebbe essere fuori dalla tua portata.
Una cosa da ricordare è che non è necessario avere un negozio perfetto fin dall'inizio. Il modo migliore per costruire il tuo WooCommerce con un budget limitato è aggiungerlo costantemente.
Molte aziende sono riuscite a permettersi un WooCommerce Certified Expert procedendo con calma, attraverso lo sviluppo agile o il Minimum Viable Product (MVP). Queste formule consentono di sviluppare l'eStore gradualmente, anziché procedere in una sola volta. Judd aggiunge:
“If the issue with hiring a WooCommerce Cerified Expert is one of money, there’s a way around it. The iterative approach to building an eCommerce is prevalent among smaller businesses. Here’s how that works: you get the WooCommerce Expert to create a Minimal Viable Product where you can start an online business that makes money. Once you’re at a comfortable pace, you can start adding additional changes, from functionality to different types of products. Bright Vessel can guide you through the process of building the best eCommerce for your growing needs, as you grow. The first version of your eStore doesn’t have to be the final one.”
The iterative approach allows you to:
Both WooCommerce Certified Agencies and Codeable Developers are the best choices you have and why WooCommerce recommends both paths. Now you could be paying the same on either place and we recommend checking all WooCommerce Experts before trying the Codeable route because you will be surprised on how many are willing to help.
Se hai un sito web da un po', probabilmente hai uno sviluppatore WordPress di riferimento. È affidabile e sai che lavora bene. Preferisci lavorare con qualcuno che ti ha già mostrato buoni risultati.
Se hai bisogno solo di alcune nozioni di base su WooCommerce, questa non è una cattiva idea. Dipende però dalle funzionalità e dai miglioramenti che desideri dal tuo negozio WooCommerce. Per Judd, la soluzione è semplice:
“Work with your trustworthy WordPress developer for as long as you can. You’ve already established a good rapport with this person. However, when you’re building your WooCommerce store, it’s also important to have an honest conversation with the developer. How much are they able to manage before calling an expert? There will come the point in which they won’t be able to help anymore. That’s where the WooCommerce expert should make an appearance.”
In other words:
Potresti non pensare al futuro quando si tratta del tuo negozio WooCommerce. Se pensi solo ai prossimi mesi, il problema potrebbe essere la mancanza di pianificazione. La crescita aziendale è un fattore da considerare e da prevedere. Risparmiare all'inizio potrebbe sembrare una buona idea, ma alla fine può danneggiarti. Judd lo spiega bene qui:
“One thing we frequently see at Bright Vessel is cleanup. A client comes in, and they’ve had their store set up before, and there are a lot of things that shouldn’t be in the backend. Clients can end up losing sales during the process of backtracking and trying to fix it up. It’s always going to end up being more expensive to do cleanup than to start with a WooCommerce specialist from the get-go. Why? Because there’s code to fix instead of the custom code done from scratch. The best thing you can do is hire a professional who knows their way around WooCommerce from the start. It’ll save you a lot of headaches down the line, as you’ll end up paying two people to do the same thing at different points.”
In other words:
WooCommerce è un plugin per WordPress e uno sviluppatore WP dovrebbe conoscerlo un po', ma la soluzione migliore è affidarsi a un esperto WooCommerce. Ti guiderà esattamente nella direzione giusta per far crescere e generare profitti per il tuo negozio.
The Bright Vessel team of WooCommerce specialists has worked with the platform for a long time. We pride ourselves in our hard and customized work for clients from all walks of life. Contattaci to get help and find out more about our plans and prices!
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