レストランのマーケティングは、特に木星ではまったく別の世界です。最も経験豊富なマーケティングの専門家でさえ、直接の経験がなければ、この点で優れていることはできません。幸いなことに、ジュピターのレストランにとって最も役立つマーケティングのヒントをいくつか集めて、ふさわしいビジネスを確実に手に入れました。
Tip #1 - Food Selfies:食品業界ではイメージがすべてです。おかげでsocial media、あなたのレストランをオンラインで注目してもらうのが今日ほど簡単になったことはありません。人々は食べ物について投稿するのが大好きで、食べ物の写真を共有するのが大好きです。レストランでの食事の写真を撮ってもらい、ビジネスが成長するのを見てください。自分で写真を撮ったり、プロを雇ってよだれが出るような最高の料理の写真撮影を作成することもできます。
Tip #2 - Hashtag It: Everyone loves a good hashtag, and when done well, it can quickly become a trend on social media. Take a minute to come up with a creative tag for your Jupiter restaurant and give your customers reason to use it. For example, you could run a contest for anyone who tags your hashtag in a photo or check-in that they post. Offer a free meal, or even a discount of some kind.
Tip #3 - Loyalty: People love perks. If you implement some type of loyalty program, you will see more people coming through the door. More importantly, you will see repeat customers that will make your place a staple in their lives. It doesn’t matter what the loyalty is. Coffee shops offer punch cards for people, and when the card is full, the holder gets a discount or free drink. Some restaurants have exclusive coupons and discounts for members only. Others have birthday clubs or additional loyalty programs.
Tip #4 - Yelp Helps: Yelp! Is one of the most respected review sites on the web for foodies. If you aren’t on there, or you have a bad rating, you are going to suffer. People want information and they want it quickly. What better way to decide on dinner than to read some reviews of what others have tried? Make sure that you’ve got a plan for handling all the feedback that you’re going to get, too, because that’s what counts.
Tip #5 - Google+: While the actual use of Google+ is still up for debate, if you list your business, you can guarantee that Google will pull it up with location information in a search. Google your favorite restaurant. You’ll quickly see that it’s the first thing that comes up on the right of the screen, complete with all the information that has been provided. Make sure to include as much information for your own listings, for the best results.
Bonus Tip: ジュピターフロリダファン is the largest organically grown Blogs in Jupiter, Florida and it's Facebook page is over 14500 fans and counting. Fortunately, it was built by Judd Dunagan, the founder of Bright Vessel. If you would like to feature your restaurant in the Blog or page, just reach out to [email protected]. It will not cost you a penny to do, and just one post could get you over 1000 visits to the article and a reach of over 20,000 people on Facebook.
Facebook Page: https://www.facebook.com/JupiterFloridaFans/
Community Blog: http://www.jupiterfloridafans.com/
Other Marketing Tips
ジュピターとその周辺のレストランにはかなりの競争があります。そのため、効果的なマーケティング計画を迅速に考え出すことが重要になります。人口密集地域にある他のレストランは、次のような点で成功を収めています。
The Bottom Line
When you consider that 89% of consumers research restaurants before they decide on their dining choice, you have no option but to get out there and get noticed with digital marketing tips like these. Fortunately, it’s a fairly easy task and it doesn’t cost much at all, but the returns that you get will be huge. Plus, if you get stuck, you can get a professional marketing expert on your team to ensure that your campaign is a success.
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