ウェストパームビーチでローカルマルチチャネルデジタルマーケティングプランを準備する

マルチチャネルデジタルマーケティングプランの説明

ウェストパームビーチは成長著しい大都市へと変貌を遂げており、この成長に伴い、マルチチャネル・デジタルマーケティングプランの策定が求められています。顧客やクライアントへのリーチが拡大しているため、複数のチャネルを通じてウェブサイトを拡大することが不可欠です。

When companies utilize multiple digital channels companies interact with customers via multiple channels, both direct and indirect, to sell them products and services, is known as multichannel digital marketing. A company proactively reaches a customer through direct channels such as physical stores, direct mail or catalogs. On the other hand, they use indirect channels like social media and websites to push their content, the approach being dubbed as インバウンドマーケティング。 GPS or 検索エンジン最適化（SEO） is used to track customer’s proximity to products and services offline and online respectively. Other routes for digital marketing plan include SMS, mobile devices, email, social media, and company’s website. Multichannel digital marketing plan combines the techniques extracted from outbound and inbound marketing to target customers on the channel of their choice, enabling the client to have more control over the buying process.

Multichannel digital marketing is planted in the land where customers have many choices to attain information about any desired product. The gigantic web of available channels including social media, email, and mobile services, marketing departments to increase their presence on these channels to maximize their efforts regarding 顧客関係管理（CRM）。 The conventional methods of marketing–telemarketing, broadcasting on radio and TV, and print resources–are no longer the primary focus of marketing departments. These methods are not obsolete altogether but now exist only as a smaller part of the bigger strategy; one that is comprised of new media and evolves with changing customer preferences and communication channels.

企業は、顧客の属性情報やその他の行動に基づいて、どの顧客にどのメッセージが届くかを判断するための分析を実施しています。顧客のニーズと要望を把握した上で、企業はメッセージの可視性を高めるために最も効果的と思われるチャネルを選択します。これにより、企業は自社のビジネスに適したオーディエンスをターゲティングし、売上を伸ばすことができます。

For successful multichannel digital marketing or any other digital marketing, companies craft campaigns that span multiple channels effortlessly. Instead of expecting customers to use a company’s preferred channels, companies make a smart move by basing their campaigns on the channels that are preferred by the customers. Likewise, companies also monitor which channels attract the most sales for a particular type of campaign, enabling them to determine the effectiveness of their hard work and calculating the return on investment for their presence on respective channels.

Companies can relate their online and offline marketing efforts to optimize both. For instance, before publishing ads and other advertisements, the effectiveness of any campaign can be determined through keyword testing from online marketing.

マルチチャネル デジタル マーケティングの注目すべき成果は次のとおりです。

Valuable Feedback:

企業は、様々なチャネルを通じたメッセージの発信にマーケティング活動を拡大することで、多様な顧客グループからのフィードバックを得ることに成功しています。こうしたフィードバックは、全体的なパフォーマンスを決定づけ、得られたフィードバックに基づいて業務の質をさらに向上させる上で重要な役割を果たします。リソースが効果的かつ効率的に活用されているかどうかを判断することで、運用コストを大幅に削減できます。

Increase In Sales:

A company can experience higher sales by increasing the visibility of messages and reaching potential customers through different channels. Focusing on only one channel diminishes the possibility of attracting more customers. Therefore, companies use their presence on various channels to create a personalized image to win customer following and hike loyalty and retention.

Achieving 360-Degree Insight Of Potential And Existing Customers:

顧客からのフィードバックを分析することで、企業は顧客が指摘する自社の欠点をより的確に捉え、顧客のニーズに合わせて製品やサービスを改善するための努力をすることができます。さらに、企業はマーケティング活動を強化し、特定の顧客層にとって最適なチャネルを特定し、その顧客層のニーズを満たすための戦略を策定することができます。

Companies set their goals and create multichannel digital strategies after determining their message’s reach and frequency. Failure in coordinating the message effectively across all brands and departments disturbs the consistency of a message on respective channels. Due to unavailability of standard technology to satisfy all channels and competent IT support and staff, development of an effective multichannel digital marketing campaign is significantly jeopardized. Among various other challenges in developing overall CRM, obtaining a single repository for customer data is a pain point and is a barrier in the process of デジタルマルチチャネルマーケティング.

If you need help with your digital strategy, please メールでお問い合わせ or call (561) 935-6418.