Planning for the future is more than just a smart decision when it comes to digital marketing. Predictive analysis can be the difference between finding success with digital marketing campaigns and losing revenue. These projected marketing changes for 2019 allows your business to be ahead of the curve, or rather, ahead of your competition. Our projected marketing 2019 guide allows you to foresee marketing changes before they happen.
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For remarketing to be possible, you have to target a website that has an enormous number of viewers. Naturally, social media networks fits this description and Facebook has the highest market share with more than 2 billion monthly active users and more than 1 billion daily active users.
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This extremely high number of users means Facebook is the holy grail of remarketing platforms. Remarketing allows you to target traffic from your website on Facebook, particularly visitors that did not convert to a lead, sale, or an action such as signing up to your email list. This strategy helps you get in front of your audience on the next website they go to– Facebook. リマーケティング will continue to get emphasized in 2019 and it will grow in popularity.
So why is Facebook remarketing important?
Content marketing has already taken hold on the organic traffic sector. What was once dominated by search engine optimization is now starting to transition into a content heavy focus among digital marketers.
There are numerous benefits to content marketing:
オーディエンスをターゲットにした優れたコンテンツを作成することで、そのコンテンツを世界中のオーディエンスと共有、シンジケート、配信することができます。これは、ユーザーに価値を提供し、ブランドに貢献する素晴らしい方法です。
By following content marketing trends of 2019, you can build a full-fledged campaign that has all the tools to be successful. Content marketing builds your search engine rankings while also growing your website traffic from social media networks.
2019 年もコンテンツ マーケティングは中小企業の検索エンジン最適化への投資を上回り続けるでしょう。
人工知能（AI）はすでにデジタルマーケティングに影響を与え始めています。AIソリューションは、顧客が複雑なeコマースの世界をナビゲートするのを支援すると同時に、マーケターが顧客のデータを分析し、より効果的にターゲティングできるようにします。
Companies who utilize artificial intelligence and machine learning will see growth in 2019. By better satisfying the ever-evolving needs of their customers, businesses can make the most of their マーケティングにおけるAI統合によるデジタル投資.
AI can be used for marketing in several ways:
この2019年マーケティングガイドは、ユーザーニーズをターゲットとした長文コンテンツが引き続き好まれていることに触れずには完結しません。オーディエンスの悩みに応え、学び、エンゲージメントし、活用できる価値あるコンテンツを提供する、コンテンツが充実したニッチなウェブサイトを構築できるかどうかが、デジタルマーケティングの成功を左右します。
Content heavy websites that feature media like videos, webinars, infographics, and other design or audio elements will have the biggest impact.
Create content in different niches using:
Facebook introduced a unique live video marketing channel that brought the power of live television to social media networks. The Internet gives anyone global publication rights and incredible reach, which has been capitalized on through text-based and video content for years.
However, live video is creating a unique opportunity for businesses and content creators to engage with their audience in real time. It's not new technology, but it is growing incredibly fast and everyone wants their piece of the pie with Facebook Live. People simply love watching live videos. They get approximately three times more views because they are seen as authentic and unscripted.
Why is live video so compelling?
Users expect content deliverability to be seamless. With an article, they expect the page to load instantly and that text to be readable with no delay. The same applies to videos, which should load immediately and have no buffering issues during the playback.
スピードは不可欠であり、ますます重要になっています。ウェブサイトがインターネット上で最速でなければ、ユーザーはすぐに気づきます。Googleなどの検索エンジンは、ウェブサイトを検索エンジンでオーガニックにランク付けする際に、スピードが重要な要素の一つであると発表しています。
Social media networks such as Snapchat have capitalized on this speed necessity by implementing immediate sharing options for videos and pictures. More businesses will follow suit with this trend and those that can deliver seamless and fast experiences will have the advantage.
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データは広告主にとって最良の友です。データがあれば、広告キャンペーンを分析的にアプローチし、収益性の高い場合にのみ投資することが可能になります。2019年の広告業界では、ターゲティングとマーケティングの洗練化が間違いなく重要な要素となるでしょう。
However, intrusive advertising makes the user feel that their privacy rights are being infringed upon. This means that marketers need to approach better targeting in a way that doesn't overwhelm the user, such as with remarketing.
Intrusive advertising detracts from user experience:
All of these can be very intrusive. Instead, more businesses will focus on increasing the awareness behind the brand and promoting their products without having to push the consumer as a salesman would. Capitalizing on data and using company resources to their fullest potential is how businesses can overcome this issue.
Conclusion
このガイドはマーケティングの変化予測を示していますが、必ずしも今後の変化を正確に予測するものではありません。マーケティング業界の進歩を予測する最良の方法は、率直な議論を交わすことです。2019年にはどのようなマーケティングの変化が起こるとお考えですか？
さらにサポートが必要ですか? Bright Vessel のようなマーケティング戦略プロバイダーにお問い合わせください。
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