デジタルマーケティングにおいて、動画がテキストコンテンツに勝っている理由

Video marketing is an absolute necessity when it comes to getting out there and building a company's brand. If you're wondering how effective online video marketing is, take a look at some recent statistics. Streaming video accounts for approximately 70% of all Internet traffic, a figure which includes Netflix (37%) and Youtube (17%) as the two largest providers of consumer media bandwidth. Video can be an effective means of attracting leads and new prospects for your business. Here is what you can do to stand out:

アップデート：2018 年の新しいビデオ統計をご覧ください。

1. Use a call to action. You don't want your video to end and have your viewer thinking "what's next?" You want to give people clear instruction on what to do after watching the video. This could be a link sending them to your website or a capture page. If your video is on Youtube, then it could be a simple reminder to subscribe to your channel. You want to prompt them to take the next step and simply get comfortable with you and your company. This next step could be taking them straight to an email newsletter signup page or whatever the next step is in your funnel.

2. Your videos have to be valuable to more than just yourself.動画で特定のトピックについて話すのは楽しいかもしれませんが、潜在顧客の役に立たなければ価値はありません。よくあるのは、自分がよく知っている分野の説明に熱中してしまい、想定していた視聴者の根本的な問題に触れられていないことです。顧客は、あまり一般的すぎたり技術的すぎたりしない、価値のある情報を提供すれば、喜んでくれるでしょう。

One way in which companies are using videos to showcase the technical aspects of their business (without boring their visitors) is to shoot video of your business's operations. For example, videos can show what your manufacturing process is like. Showing customers the care that you use when making your products will help build trust that you're able to design and deliver a quality product. Many of your potential customers will not be able to take a tour of your manufacturing facilities in person. By giving a video overview of your manufacturing process, you'll potentially be able to win new accounts from geographically diverse locations.

3. Videos work wonderfully for customer testimonials. People are demanding more than just a static block of text when deciding on how capable a company is. An excellent sounding text testimonial is a start, but it's not necessarily believable. How will the reader know that the testimony that they're reading is not fake? As a result, customer testimonial videos are working better than text for companies right now. These are the most popular videos that companies are requesting because their potential customers are more likely to be persuaded with video. Written testimonials on websites that have your logo on don't help as much with credibility.

文章を書くことは誰でもできますが、カメラの前で経験に基づいて話す人物には、その信頼性のギャップはありません。静的な書面による証言とは異なり、動画はお客様の生々しい姿を映し出します。また、動画はボディランゲージや声の抑揚を効果的に伝えることができ、お客様があなたとの取引中に感じる満足感などを伝えることができます。

4. Place your videos someplace where they get traffic.動画は、最も多くの注目を集める場所にアップロードしましょう。多くの企業にとって、動画を投稿するのに最適な場所はYouTubeです。チャンネルを最適化する方法を習得すれば、YouTubeは大量の無料トラフィックをもたらしてくれます。YouTube上の関連動画や、ウェブサイト上の他の動画からもトラフィックを獲得できる可能性があります。動画をYouTubeに投稿したら、埋め込みコードをウェブサイトのどこにでも貼り付けることができます。

A less efficient strategy is posting your video to social sharing sites that aren't optimized for video. Social media networks like Facebook, Twitter, Instagram and Vine all allow posting long and short videos. But those videos disappear once it moves through their feeds. It's unlikely that someone will find your video a month or a year from now on those networks. You can certainly post a video on Facebook and other social networks, so try also to put the same video somewhere more permanent where it can be found. This might involve adding it to a blog post or publishing the same video to your Youtube channel. Since you've already done the work, make sure to put that video on a channel where it can serve you for the long term.

5. Using online video increases your advertising possibilities.YouTubeは現在、世界中で毎日数十億回もの動画再生を収益化しています。企業はYouTubeとGoogleディスプレイネットワークの両方でキャンペーンを展開し、リーチを最大化できます。YouTubeでの動画再生は、有料広告を通じて他のプラットフォームにも展開できます。social media platforms like Facebook and Twitter. This could quickly add up to likes, shares, and comments every week. Companies are also seeing online video advertising as more efficient than the ads shown on TV. That's because most TV watchers are also Internet users who watch video online. Buying online video advertising allows companies to tailor their message to individual niches, thanks to the targeting options that Google allows in its advertising platform. The engaging nature of online video also makes it more effective than text-based display ads on social media.

You may still have questions concerning how to use videos best as part of your digital marketing strategy.

• 最も人気のある 2 つの検索エンジンである Google と Bing でオンライン ビデオを上位にランク付けするにはどうすればよいでしょうか?
• あなたのビジネスで可能な限り最高の視聴者数を獲得するにはどうすればよいでしょうか?
• 視聴者の関心を引き、動画を共有してもらい、拡散してもらうにはどうすればよいでしょうか?

The agency that you partner with should offer tried and tested video SEO techniques that will help your video gain the biggest possible audience. If your business needs help with creating a winning video content strategy, 今すぐお問い合わせください。