Planning for the future is more than just a smart decision when it comes to digital marketing. Predictive analysis can be the difference between finding success with digital marketing campaigns and losing revenue. These projected marketing changes for 2019 allows your business to be ahead of the curve, or rather, ahead of your competition. Our projected marketing 2019 guide allows you to foresee marketing changes before they happen.
Checkout: 20 Online-Shopping-Statistiken für 2020
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Image from Sozialer Sprössling
For remarketing to be possible, you have to target a website that has an enormous number of viewers. Naturally, social media networks fits this description and Facebook has the highest market share with more than 2 billion monthly active users and more than 1 billion daily active users.
Image from Wortstrom
This extremely high number of users means Facebook is the holy grail of remarketing platforms. Remarketing allows you to target traffic from your website on Facebook, particularly visitors that did not convert to a lead, sale, or an action such as signing up to your email list. This strategy helps you get in front of your audience on the next website they go to– Facebook. Remarketing will continue to get emphasized in 2019 and it will grow in popularity.
So why is Facebook remarketing important?
Content marketing has already taken hold on the organic traffic sector. What was once dominated by search engine optimization is now starting to transition into a content heavy focus among digital marketers.
There are numerous benefits to content marketing:
Indem Sie hochwertige, auf Ihre Zielgruppe zugeschnittene Inhalte erstellen, können Sie diese Inhalte mit einem globalen Publikum teilen, syndizieren und verbreiten. So bieten Sie Ihren Nutzern einen Mehrwert und stärken Ihre Marke.
By following content marketing trends of 2019, you can build a full-fledged campaign that has all the tools to be successful. Content marketing builds your search engine rankings while also growing your website traffic from social media networks.
Content-Marketing wird auch 2019 die Investitionen in die Suchmaschinenoptimierung für kleine Unternehmen übertreffen.
Künstliche Intelligenz beginnt bereits, das digitale Marketing zu beeinflussen. KI-Lösungen ermöglichen es Kunden, sich in der komplexen Welt des E-Commerce zurechtzufinden, und bieten Vermarktern Zugriff auf die Analyse ihrer Daten und eine gezieltere Ansprache.
Companies who utilize artificial intelligence and machine learning will see growth in 2019. By better satisfying the ever-evolving needs of their customers, businesses can make the most of their digitale Investitionen durch KI-Integrationen im Marketing.
AI can be used for marketing in several ways:
Dieser Marketing-Leitfaden 2019 wäre nicht vollständig, ohne die anhaltende Bevorzugung von Langform-Inhalten zu erwähnen, die auf die Bedürfnisse der Nutzer zugeschnitten sind. Ihre Fähigkeit, inhaltsreiche Nischen-Websites zu erstellen, die die Schwachstellen Ihrer Zielgruppe ansprechen und wertvolle Inhalte bieten, von denen sie lernen, mit denen sie interagieren und die sie nutzen können, wird Ihren Erfolg im digitalen Marketing beeinflussen.
Content heavy websites that feature media like videos, webinars, infographics, and other design or audio elements will have the biggest impact.
Create content in different niches using:
Facebook introduced a unique live video marketing channel that brought the power of live television to social media networks. The Internet gives anyone global publication rights and incredible reach, which has been capitalized on through text-based and video content for years.
However, live video is creating a unique opportunity for businesses and content creators to engage with their audience in real time. It's not new technology, but it is growing incredibly fast and everyone wants their piece of the pie with Facebook Live. People simply love watching live videos. They get approximately three times more views because they are seen as authentic and unscripted.
Why is live video so compelling?
Users expect content deliverability to be seamless. With an article, they expect the page to load instantly and that text to be readable with no delay. The same applies to videos, which should load immediately and have no buffering issues during the playback.
Geschwindigkeit ist entscheidend und wird immer wichtiger. Wenn Ihre Website nicht zu den schnellsten im Internet gehört, werden Ihre Nutzer das bemerken. Suchmaschinen wie Google haben sogar erklärt, dass Geschwindigkeit einer ihrer wichtigsten Faktoren für das organische Ranking von Websites in ihrer Suchmaschine ist.
Social media networks such as Snapchat have capitalized on this speed necessity by implementing immediate sharing options for videos and pictures. More businesses will follow suit with this trend and those that can deliver seamless and fast experiences will have the advantage.
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Daten sind der beste Freund eines Werbetreibenden. Mit Daten haben Sie die Möglichkeit, Ihre Werbekampagne analytisch anzugehen und nur dann Geld auszugeben, wenn es profitabel ist. Besseres Targeting und Marketing-Feinschliff werden 2019 sicherlich Teil der Werbung sein.
However, intrusive advertising makes the user feel that their privacy rights are being infringed upon. This means that marketers need to approach better targeting in a way that doesn't overwhelm the user, such as with remarketing.
Intrusive advertising detracts from user experience:
All of these can be very intrusive. Instead, more businesses will focus on increasing the awareness behind the brand and promoting their products without having to push the consumer as a salesman would. Capitalizing on data and using company resources to their fullest potential is how businesses can overcome this issue.
Conclusion
Dieser Leitfaden enthält Prognosen zu Marketingänderungen, was jedoch nicht bedeutet, dass er die Zukunft genau vorhersieht. Der beste Weg, Fortschritte in der Marketingbranche vorherzusehen, ist eine offene Diskussion. Welche Marketingänderungen erwarten Sie für 2019?
Benötigen Sie weitere Hilfe? Kontaktieren Sie einen Marketingstrategie-Anbieter wie Bright Vessel.
About Bright Vessel
At Bright Vessel, we understand businesses must adapt to the ever-changing market to ensure success. Kontaktieren Sie uns today to learn just how beneficial having a content marketing strategy can be good for your business’s bottom line.
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