West Palm Beach entwickelt sich zu einer wachsenden Metropole und mit diesem Wachstum steigt auch die Notwendigkeit, einen digitalen Marketingplan für mehrere Kanäle zu entwickeln. Die Reichweite für Kunden und Klienten ist so groß geworden, dass Sie Ihr Web auf mehrere Kanäle ausweiten müssen.
When companies utilize multiple digital channels companies interact with customers via multiple channels, both direct and indirect, to sell them products and services, is known as multichannel digital marketing. A company proactively reaches a customer through direct channels such as physical stores, direct mail or catalogs. On the other hand, they use indirect channels like social media and websites to push their content, the approach being dubbed as Inbound-Marketing. GPS or Suchmaschinenoptimierung (SEO) is used to track customer’s proximity to products and services offline and online respectively. Other routes for digital marketing plan include SMS, mobile devices, email, social media, and company’s website. Multichannel digital marketing plan combines the techniques extracted from outbound and inbound marketing to target customers on the channel of their choice, enabling the client to have more control over the buying process.
Multichannel digital marketing is planted in the land where customers have many choices to attain information about any desired product. The gigantic web of available channels including social media, email, and mobile services, marketing departments to increase their presence on these channels to maximize their efforts regarding KundenbeziehungManagement (CRM). The conventional methods of marketing–telemarketing, broadcasting on radio and TV, and print resources–are no longer the primary focus of marketing departments. These methods are not obsolete altogether but now exist only as a smaller part of the bigger strategy; one that is comprised of new media and evolves with changing customer preferences and communication channels.
Unternehmen analysieren anhand demografischer Daten und anderer Verhaltensweisen, welche Kunden welche Nachrichten erhalten. Anhand der Bedürfnisse und Wünsche ihrer Kunden wählen sie dann den Kanal aus, der ihnen am effektivsten erscheint, um die Sichtbarkeit ihrer Nachrichten zu erhöhen. So können Unternehmen ihren Umsatz steigern, indem sie die richtige Zielgruppe für ihr Unternehmen ansprechen.
For successful multichannel digital marketing or any other digital marketing, companies craft campaigns that span multiple channels effortlessly. Instead of expecting customers to use a company’s preferred channels, companies make a smart move by basing their campaigns on the channels that are preferred by the customers. Likewise, companies also monitor which channels attract the most sales for a particular type of campaign, enabling them to determine the effectiveness of their hard work and calculating the return on investment for their presence on respective channels.
Companies can relate their online and offline marketing efforts to optimize both. For instance, before publishing ads and other advertisements, the effectiveness of any campaign can be determined through keyword testing from online marketing.
Zu den gefeierten Erkenntnissen des digitalen Multichannel-Marketings gehören:
Durch die Ausweitung ihrer Marketingaktivitäten auf verschiedene Kanäle konnten Unternehmen erfolgreich Feedback von einer Vielzahl von Kundengruppen gewinnen. Dieses Feedback trägt maßgeblich zur Beurteilung der Gesamtleistung bei und verbessert die Arbeitsqualität auf Basis des erhaltenen Feedbacks. Durch die Überprüfung, ob die Ressourcen effektiv und effizient eingesetzt werden, können die Betriebskosten deutlich gesenkt werden.
A company can experience higher sales by increasing the visibility of messages and reaching potential customers through different channels. Focusing on only one channel diminishes the possibility of attracting more customers. Therefore, companies use their presence on various channels to create a personalized image to win customer following and hike loyalty and retention.
Durch die Analyse des Kundenfeedbacks können Unternehmen ihre von den Kunden aufgezeigten Defizite besser erkennen und ihre Produkte oder Dienstleistungen gezielt an die Kundenanforderungen anpassen. Darüber hinaus können Unternehmen ihre Marketingaktivitäten verstärken und die für bestimmte Kundengruppen am besten geeigneten Kanäle identifizieren und entsprechende Strategien entwickeln, um die Bedürfnisse dieser Kundengruppe zu erfüllen.
Companies set their goals and create multichannel digital strategies after determining their message’s reach and frequency. Failure in coordinating the message effectively across all brands and departments disturbs the consistency of a message on respective channels. Due to unavailability of standard technology to satisfy all channels and competent IT support and staff, development of an effective multichannel digital marketing campaign is significantly jeopardized. Among various other challenges in developing overall CRM, obtaining a single repository for customer data is a pain point and is a barrier in the process of digitales Multichannel-Marketing.
If you need help with your digital strategy, please Schreiben Sie uns eine E-Mail or call (561) 935-6418.
"*" indicates required fields
"*" indicates required fields
"*" indicates required fields
You must be eingeloggt to post a comment.
