Warum Videos im digitalen Marketing gegenüber schriftlichen Inhalten siegen
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Video marketing is an absolute necessity when it comes to getting out there and building a company's brand. If you're wondering how effective online video marketing is, take a look at some recent statistics. Streaming video accounts for approximately 70% of all Internet traffic, a figure which includes Netflix (37%) and Youtube (17%) as the two largest providers of consumer media bandwidth. Video can be an effective means of attracting leads and new prospects for your business. Here is what you can do to stand out:
Use a call to action. You don't want your video to end and have your viewer thinking "what's next?" You want to give people clear instruction on what to do after watching the video. This could be a link sending them to your website or a capture page. If your video is on Youtube, then it could be a simple reminder to subscribe to your channel. You want to prompt them to take the next step and simply get comfortable with you and your company. This next step could be taking them straight to an email newsletter signup page or whatever the next step is in your funnel.
Your videos have to be valuable to more than just yourself.Vielleicht machen Ihnen Ihre Videos Spaß, aber sie sind nur dann wertvoll, wenn sie Ihren potenziellen Kunden weiterhelfen. Oftmals verzettelt sich jemand in der Erklärung eines Themas, über das er bereits viel weiß, geht aber nicht auf das Kernproblem seiner Zielgruppe ein. Ihre Kunden werden es zu schätzen wissen, wenn Sie ihnen wertvolle Informationen geben, die nicht zu allgemein oder zu technisch sind.
One way in which companies are using videos to showcase the technical aspects of their business (without boring their visitors) is to shoot video of your business's operations. For example, videos can show what your manufacturing process is like. Showing customers the care that you use when making your products will help build trust that you're able to design and deliver a quality product. Many of your potential customers will not be able to take a tour of your manufacturing facilities in person. By giving a video overview of your manufacturing process, you'll potentially be able to win new accounts from geographically diverse locations.
Videos work wonderfully for customer testimonials. People are demanding more than just a static block of text when deciding on how capable a company is. An excellent sounding text testimonial is a start, but it's not necessarily believable. How will the reader know that the testimony that they're reading is not fake? As a result, customer testimonial videos are working better than text for companies right now. These are the most popular videos that companies are requesting because their potential customers are more likely to be persuaded with video. Written testimonials on websites that have your logo on don't help as much with credibility.
Zwar kann jeder einen Text schreiben, doch eine Person, die aus eigener Erfahrung vor der Kamera spricht, hat dieses Glaubwürdigkeitsdefizit nicht. Im Gegensatz zu einem statischen schriftlichen Testimonial zeigt ein Video Ihre Kunden im wirklichen Leben. Das Video vermittelt auch effektiv Körpersprache und Stimmlage, was die Zufriedenheit des Kunden bei der Geschäftsbeziehung mit Ihnen widerspiegeln kann.
Place your videos someplace where they get traffic.Sie möchten Ihre Videos dort hochladen, wo sie die meisten Aufmerksamkeit erregen. Für die meisten Unternehmen ist YouTube der beste Ort dafür. Sobald Sie Ihren Kanal optimiert haben, erhalten Sie über YouTube viel kostenlosen Traffic. Dieser kann über andere ähnliche Videos auf YouTube sowie über andere Videos auf Ihrer Website zu Ihnen gelangen. Sobald Sie Ihr Video auf YouTube hochgeladen haben, können Sie den Einbettungscode auch an beliebiger Stelle auf Ihrer Website einfügen.
A less efficient strategy is posting your video to social sharing sites that aren't optimized for video. Social media networks like Facebook, Twitter, Instagram and Vine all allow posting long and short videos. But those videos disappear once it moves through their feeds. It's unlikely that someone will find your video a month or a year from now on those networks. You can certainly post a video on Facebook and other social networks, so try also to put the same video somewhere more permanent where it can be found. This might involve adding it to a blog post or publishing the same video to your Youtube channel. Since you've already done the work, make sure to put that video on a channel where it can serve you for the long term.
Using online video increases your advertising possibilities.YouTube monetarisiert mittlerweile täglich Milliarden von Videoaufrufen weltweit. Unternehmen können Kampagnen sowohl auf YouTube als auch im Google Display-Netzwerk schalten, um ihre Reichweite zu maximieren. Die Videoaufrufe auf YouTube können über bezahlte Platzierungen auf anderesocial media platforms like Facebook and Twitter. This could quickly add up to likes, shares, and comments every week. Companies are also seeing online video advertising as more efficient than the ads shown on TV. That's because most TV watchers are also Internet users who watch video online. Buying online video advertising allows companies to tailor their message to individual niches, thanks to the targeting options that Google allows in its advertising platform. The engaging nature of online video also makes it more effective than text-based display ads on social media.
You may still have questions concerning how to use videos best as part of your digital marketing strategy.
Wie erreichen Sie, dass Ihre Online-Videos bei den beiden beliebtesten Suchmaschinen Google und Bing weit oben im Ranking erscheinen?
Wie erreichen Sie die höchstmöglichen Zuschauerzahlen für Ihr Unternehmen?
Wie fesseln Sie Ihre Zuschauer und bringen sie dazu, Ihre Videos zu teilen und viral zu machen?
The agency that you partner with should offer tried and tested video SEO techniques that will help your video gain the biggest possible audience. If your business needs help with creating a winning video content strategy, Bitte kontaktieren Sie uns noch heute.
