10 consejos de marketing digital para empresas en Stuart, Florida

Photo Credit: www.sailfishpoint.com

Para el propietario de una pequeña empresa en Stuart, Florida, que tiene una tienda física, a menudo se siente amenazado por la ausencia de clientes, porque sin clientes no hay ventas.

At such dire times, one desperately needs some expert advice to turn things around, even if it’s just a single piece of advice that could be applied immediately to improve the worsening conditions. Luckily, we have collected not one, but 10 pieces of excellent advice for this exact purpose.

Se contactó a nombres reconocidos en el comercio minorista, el branding y el marketing para responder a esta pregunta:

“What first step should the retailers take to advertise better their brick-and-mortar store?”

Sus respuestas estaban repletas de ideas y consejos, que hemos recopilado cuidadosamente en esta publicación para su uso. Elija cualquiera de estos diez consejos, póngalos en práctica y observe cómo aumenta el número de clientes en su tienda.

Aquí hay diez consejos de marketing digital para empresas en Stuart, Florida:

1. Provide Incentive to People to Visit Your Store

¿Por qué la gente debería dejar todas las demás opciones y visitar tu tienda? Dales una razón convincente para que digan que no a otros y sí a ti. Puedes lograrlo organizando eventos exclusivos con ediciones limitadas o introduciendo cupones y ofertas en línea para artículos que solo pueden adquirir los clientes sin cita previa.

1. Give Customers a “Wow” Experience

These days, you will find a tough competition in the market. Thousands, if not millions, of other brands, will be selling the same product as yours in every price range. In few decades, we have entered the age where the sales are not down because of the scarcity of items but because of their abundance. People have so many options for the same product. To make your product standout from the crowd, you have to focus on your selling strategy. Make your products attractive. Give people a comfortable and memorable experience.

1. Focus On Small

It’s not necessary that you use huge amount of money to enhance the charm of your products. Just focus on details. Don’t run for quantity, instead, improve the quality. People like to pay for quality, not for the useless glitters.

1. Keep Your Research Up-To-Date

Nunca subestime el poder de una investigación exhaustiva. Hay muchas áreas que requieren investigación: inventario, ventas, la forma en que trabaja la competencia, los patrones de compra de los clientes, las nuevas tendencias del mercado, y la lista sigue y sigue.

1. Instill Urgency in Customers

One sure way to increase sales is instilling a sense of urgency in customers. Give them a limited time frame to avail big discounts on products. For example, in holiday seasons when people are pressed for time and want to do more in less time, you can introduce packages for special deals that bundle two or more complementing products like discount on buying bread and eggs together, pampers and cereal together, and washing powder with surface cleaner. Or use seasonal sales, like winter clearance sales, to motivate customers to shop for limited time offers.

1. Prioritize the Locale Trends

It’s a sure fail way to ignore local customers and communities while marketing your products. Be aware of the local communities around you and target their exclusive needs. It’s best to do marketing for all local communities while focusing mainly on those who are large in population.

1. Introduce Shoppingtainment

Introduce minor and major events in your store on a monthly or weekly basis, as per your requirement and convenience. For example, a major event can be a promotion sale for some particular products like organizing a book event, fashion event, or cooking event. It can be anything that will attract a large batch of customers. A minor event can focus on some particular day of the week, like Sunday deals or weekend deals.

1. Make Your Products Unique

Don’t just rely on playing the small business game. Use your time to add creativity in your product. The more creative and easy to use your service or product will be, the more customers will come after it.

1. Bridge Online With Offline

Las actividades digitales eficaces son vitales para aumentar el tráfico de clientes en sus tiendas. Invierta en métodos como un buen localizador de tiendas, reseñas en línea de productos en tienda, un plan de SEO y contenido en línea atractivo y bien informado.

1. Conjure a Compelling Story

Crea una historia visual impactante para tus productos y servicios. Haz que tu historia sea cercana a los clientes, una que los conmueva y los impulse a comprar impulsivamente.

Si necesita ayuda con el marketing digital en Stuart, Florida, Bright Vessel es una firma integral de marketing digital que le mostrará cómo prosperar en línea.