Tomar las decisiones correctas en marketing y estrategia es fundamental para mantener la competitividad y hacer crecer tu negocio rápidamente. La clave para comprender qué decisiones tomar es usar una herramienta de análisis como Google Analytics. Google Analytics es una herramienta gratuita que te permite medir cada aspecto de tu actividad online, ya sea una campaña publicitaria o una iniciativa de branding.
El aspecto más importante del análisis es poder monitorizar el rendimiento de tus campañas. Puedes monitorizar cuántos usuarios llegan a una página específica, el porcentaje de usuarios que realizaron una compra, la tasa de conversión de tus leads, etc.
You can get this critical information so you which channels are performing or which ones are depleting your budget. One of the best ways to see if you’re on track is through setting up goals in Google Analytics. Goals allow you to set goals for specific metrics whether it’s time spent on your site, downloads, or conversions. By setting up goals, you’ll be able to see if you’re meeting your business objectives. Using goals can be used for everything from reducing your cart abandonment rates, increasing engagement for your website, to promoting your white paper. The whole idea behind goals is to stay on track with multiple objectives so that you can take the next step.
Pasos para crear tu primer objetivo.
It’s easy for business owners to lose focus if they’re running marketing campaigns across multiple channels. This can result in not properly using your marketing budget. With Google Analytics you’ll be able to see clearly how all the channels are performing from your Social, PPC SEO, Direct, Referral, and Display ads.
Once you figure out how each channel is performing for the amount of time and money you are putting into it, you can put more your resources into the channel that provides the highest return on investment. Doing this allows you to grow your business faster as it allows you to focus on what’s most effective for your business, instead of spreading yourself thin across multiple channels.
Localiza el menú de adquisición en el lado izquierdo cuando estés en Google Analytics para ver los canales de informes.
Quizás ya estés usando tus datos analíticos para monitorear el rendimiento de tus campañas. Sin embargo, probablemente no los estés aprovechando al máximo. Tus datos se pueden usar de muchas maneras para tomar decisiones estratégicas que pueden aumentar los clientes potenciales/ventas, impulsar las conversiones o generar nuevas fuentes de ingresos para tu negocio.
Analizar datos demográficos y de intereses realmente puede ayudarle a comprender a sus clientes al ver cómo se están convirtiendo por género, edad e intereses.
In order to see your visitor demographics, you must turn this feature on. Go to Overview > Audience. Then click enable. You will then start collecting visitor information.
In closing, Google Analytics is absolutely mandatory for your business. This tool gives you all the data you need to improve your marketing and grow your business. However, Google Analytics can get very complex and takes a long time to master. At Bright Vessel, we’ve helped many business owners get the most value out of Google Analytics and improve their marketing digital strategy. If you need help setting up Google Analytics and integrating it into your business, Contáctanos or call us at (561) 935-6418 and learn more about how we can help.
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