Planning for the future is more than just a smart decision when it comes to digital marketing. Predictive analysis can be the difference between finding success with digital marketing campaigns and losing revenue. These projected marketing changes for 2019 allows your business to be ahead of the curve, or rather, ahead of your competition. Our projected marketing 2019 guide allows you to foresee marketing changes before they happen.
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For remarketing to be possible, you have to target a website that has an enormous number of viewers. Naturally, social media networks fits this description and Facebook has the highest market share with more than 2 billion monthly active users and more than 1 billion daily active users.
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This extremely high number of users means Facebook is the holy grail of remarketing platforms. Remarketing allows you to target traffic from your website on Facebook, particularly visitors that did not convert to a lead, sale, or an action such as signing up to your email list. This strategy helps you get in front of your audience on the next website they go to– Facebook. Remarketing will continue to get emphasized in 2019 and it will grow in popularity.
So why is Facebook remarketing important?
Content marketing has already taken hold on the organic traffic sector. What was once dominated by search engine optimization is now starting to transition into a content heavy focus among digital marketers.
There are numerous benefits to content marketing:
Al crear contenido de calidad dirigido a tu audiencia, puedes compartirlo, sindicarlo y distribuirlo a una audiencia global. Es una excelente manera de aportar valor a tus usuarios y contribuir a tu marca.
By following content marketing trends of 2019, you can build a full-fledged campaign that has all the tools to be successful. Content marketing builds your search engine rankings while also growing your website traffic from social media networks.
El marketing de contenidos seguirá superando las inversiones en optimización de motores de búsqueda para las pequeñas empresas en 2019.
La inteligencia artificial ya está empezando a tener un impacto en el marketing digital. Las soluciones de IA permiten a los clientes navegar por el complejo mundo del comercio electrónico, a la vez que brindan a los profesionales del marketing acceso para analizar sus datos y dirigirse a ellos de forma más eficaz.
Companies who utilize artificial intelligence and machine learning will see growth in 2019. By better satisfying the ever-evolving needs of their customers, businesses can make the most of their Inversión digital a través de integraciones de IA en marketing.
AI can be used for marketing in several ways:
Esta guía de marketing de 2019 no estaría completa sin mencionar la continua preferencia por el contenido extenso y orientado a las necesidades del usuario. Tu capacidad para crear sitios web especializados y enriquecidos con contenido que aborden las necesidades de tu audiencia y les brinden contenido valioso del que puedan aprender, interactuar y utilizar, influirá en tu éxito en el marketing digital.
Content heavy websites that feature media like videos, webinars, infographics, and other design or audio elements will have the biggest impact.
Create content in different niches using:
Facebook introduced a unique live video marketing channel that brought the power of live television to social media networks. The Internet gives anyone global publication rights and incredible reach, which has been capitalized on through text-based and video content for years.
However, live video is creating a unique opportunity for businesses and content creators to engage with their audience in real time. It's not new technology, but it is growing incredibly fast and everyone wants their piece of the pie with Facebook Live. People simply love watching live videos. They get approximately three times more views because they are seen as authentic and unscripted.
Why is live video so compelling?
Users expect content deliverability to be seamless. With an article, they expect the page to load instantly and that text to be readable with no delay. The same applies to videos, which should load immediately and have no buffering issues during the playback.
La velocidad es fundamental y cada vez cobra mayor importancia. Si tu sitio web no es uno de los más rápidos de internet, tus usuarios lo notarán. Motores de búsqueda como Google incluso han anunciado que la velocidad es uno de sus factores más importantes para posicionar sitios web orgánicamente en sus buscadores.
Social media networks such as Snapchat have capitalized on this speed necessity by implementing immediate sharing options for videos and pictures. More businesses will follow suit with this trend and those that can deliver seamless and fast experiences will have the advantage.
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How to improve page speed:
Los datos son el mejor aliado del anunciante. Con ellos, tiene la oportunidad de enfocar su campaña publicitaria de forma analítica e invertir solo cuando sea rentable. Una mejor segmentación y un mejor refinamiento del marketing sin duda formarán parte de la publicidad en 2019.
However, intrusive advertising makes the user feel that their privacy rights are being infringed upon. This means that marketers need to approach better targeting in a way that doesn't overwhelm the user, such as with remarketing.
Intrusive advertising detracts from user experience:
All of these can be very intrusive. Instead, more businesses will focus on increasing the awareness behind the brand and promoting their products without having to push the consumer as a salesman would. Capitalizing on data and using company resources to their fullest potential is how businesses can overcome this issue.
Conclusion
Esta guía ofrece proyecciones de cambios en marketing, pero eso no significa que esté a la altura de lo que está por venir. La mejor manera de prever los avances en la industria del marketing es mediante un diálogo abierto. ¿Qué cambios de marketing prevé para 2019?
¿Necesitas más ayuda? Contacta con un proveedor de estrategias de marketing como Bright Vessel.
About Bright Vessel
At Bright Vessel, we understand businesses must adapt to the ever-changing market to ensure success. Contáctanos today to learn just how beneficial having a content marketing strategy can be good for your business’s bottom line.
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