Social Media Content Calendar Examples and Templates

It's vital that you take some time to plan out your content in advance in a social media content calendar. There's nothing worse than sitting in front of the computer to connect with your audience and having nothing to say. One of the biggest parts of your content marketing strategy is having something to share on a consistent basis.

At Bright Vessel, we love our community and what started out as a passion for our surroundings, turned into a great tool to use for content. Aficionados de Júpiter, Florida is a social space we use to help small businesses grow. What has been a critical role in growing this page organically is a social media content calendar.

To share consistently, it's important to sit down and plan out months worth of content for your blog as well as the content you plan on sharing on social media platforms. If you can create a plan a few weeks to a few months in advance, you'll be more consistent, engage your audience and attract new visitors and followers.

What is a Social Media Content Calendar?

A content calendar is a place to organize, create and curate content you'd like to share across your brand, whether it's on your blog, website or social media accounts. Some companies like to create a separate social media content calendar, but it can help to keep all sharing to one editorial calendar to ensure nothing is forgotten.

Here are some social media content calendar templates you can use to get started:

PDF Example of Social Media Content Calendar

Excel Example of Social Media Content Calendar

Usamos Google Drive para administrar el nuestro, es la mejor manera de compartir una hoja de cálculo maestra entre los miembros del equipo.

¿Por qué debería utilizar uno?

• Often, companies use an editorial calendar to see their content in advance. At a glance, you can see how content is laid out throughout the weeks and months. Gaps will be more obvious.
• Es una forma eficaz de organizarse. Si tiene un evento del sector, un plan de ventas o el lanzamiento de un producto, puede programar el contenido con antelación para garantizar que se cubra correctamente.
• Si tienes un equipo de marketing o redacción, un calendario editorial mantiene a todos informados. Puedes asignar tareas al miembro correcto mientras te mantienes al tanto del resto del contenido en proceso de creación.
• With all content and social media sharing being done from one central location, you can adapt plans without having to inform the team individually. They'll all see the changes to the calendar.

What to Put on the Social Media Content Calendar

There are some decisions to make before you start filling in your calendar. When it comes to content marketing, you need a solid strategy for sharing your own content plus industry news that will be valuable to your audience.

First, decide the goal of your content marketing strategy. Do you want to increase clicks on your website? Are you trying to increase the number of followers? After you've figured out your goals, you'll have a better idea of where the content needs to take you.

Second, you should identify your topics as well as your audience. For example, if you're a distributor of widgets, you'll need to figure out how much content you need to write about widgets to attract new customers, and how much you'll need to repurpose for existing customers. You might want to attract new customers, inform existing ones and bring in new employees.

Lastly, you'll need to figure out what you have for current content, what topics you'll need to cover in the future and how much you can repurpose into a new format. Along with this, it's vital to assess how much content you can produce each month to ensure you're not being too ambitious.

How to Build a Process for Your Socia Media Content Calendar

Es importante que todos los involucrados en el marketing de contenidos de su empresa puedan aportar información al proceso. Algunas empresas utilizan una simple hoja de cálculo para sus necesidades de contenido, mientras que otras utilizan un plugin para WordPress si disponen de esa plataforma.

Las empresas con teletrabajo pueden usar un software de gestión de proyectos sencillo como Asana para la creación de contenido. Google Calendar es una excelente manera de recordar la creación de contenido para sus necesidades de marketing.

Necesitarás programar tu propio contenido para los próximos meses. Es fundamental que varíes el tipo de contenido que se comparte. Algunos ejemplos podrían ser:

• Testimonios de clientes satisfechos
• Seminarios web para su producto o servicio
• Tutoriales para tu producto o servicio
• Seminarios web o tutoriales para un servicio relacionado
• Infografías, Notas de prensa, Guías de compra
• Consejos y trucos
• Asesoramiento financiero
• Información sobre lanzamientos de productos
• Eventos en su industria
• Vídeos

No olvides enriquecer tu contenido con noticias y publicaciones relacionadas con tu sector, publicadas por una autoridad. Asegúrate de ofrecer a tus seguidores contenido útil que no sea exclusivamente promocional.

Encuentra contenido excelente para compartir

BuzzSumo is a platform that allows you to type in keywords to find the most shared content on social media regarding those keywords. With the free version, you can only find a few of the top bits of content to be shared though.

Formas de compartir el contenido de otros

An app like Buffer will allow you to collect all your social media platforms into one process. As you're surfing the web, you can schedule shares and links for a later date. It can be integrated with Twitter, Facebook, LinkedIn, Google+ and Pinterest. You can also use Buffer to share your content so it'll be scheduled in advance.

Una estrategia de marketing de contenidos debe incluir formas de planificar con anticipación su contenido, así como los enlaces que compartirá y que sean relevantes para su audiencia.

If you need help managing your social presence and brand online, Bright Vessel can help you achieve your goals.

¡Ups! No pudimos encontrar tu formulario.