Traditional marketing is no longer the right way to reach customers. Because of the transparency to understand what customers want, digital marketing allows businesses to make the right decisions based on data that is easy to gather. Customers need to have clear communication about your brand and what you sell to build confidence that you […]
Being a small business owner in this highly evolved digital age, you can’t be blamed for always being on the lookout for new strategies to boost your revenue. There are many solutions on the Internet claiming to provide a booming ROI; none is as effective as Pay Per Click (PPC) advertising, which you can easily […]
When starting a company of any kind, you probably know that one of the first things that need doing is creating a workflow. A precise sequence of every stage and process that occurs in the company is vital to get things going. It makes for a well-oiled machine and a seamless experience for your customers. […]
When it comes to online retail shopping, Amazon is king. In fact, while Google may be the behemoth when it comes to general search queries, 41% of U.S. shoppers begin and end their search for a specific product on Amazon, acting as a one-stop shop for all of their buying needs, no matter the genre. […]
Planning for the future is more than just a smart decision when it comes to digital marketing. Predictive analysis can be the difference between finding success with digital marketing campaigns and losing revenue. These projected marketing changes for 2019 allows your business to be ahead of the curve, or rather, ahead of your competition. Our […]
The year 2019 have just started, and it looks it will be an exciting one! It is projected to be a busy year in connection with the marketing and new trends which are considered revolutionary. Here you will find a list of 10 crucial marketing questions that will help you determine whether you are in […]
Download a Printable PDF Here In an interview with Google’s, Matt Lawson, and global marketing practice lead, Laura Beaudin at Bain & Company, made it definitive that brands still don’t get it. During the conversation, Beaudin cited Bain’s research, which found that only 13% of direct media budgets are directed toward mobile advertising. A lot of what’s […]
We Love Using a Digital Marketing Map with Clients We get asked all the time this question "Where should we focus the most on with our budget?". Our follow up starts with "Have you mapped out your customer journey or experience?". See our Customer Journey Map here. To find the best channels, you need first to understand […]
To combine Google´s reach and Facebook´s opportunities seem to be a powerful tool to advertise. These two platforms used together can create a better chance to get beyond the expected. According to Kenshoo´s study, those paid audience segments exposed to Facebook publicity tend to generate a 30% more, alongside a lower cost per acquisition. Improve […]
The location extension feature allows you to advertise on Google Places. The user's location is taken into account as well as location keywords. Searchers will be able to see the phone number, address, and a “directions” link. If you're about start a Google Adwords campaign or currently have one running. Be sure to check how the […]
Technology has rapidly advanced in the past three decades. The speed of the internet continues to grow and with it, Video. New advancements in technology have paved the way for a paradigm shift in the way marketers will use video marketing in the future. The internet is not the only change in speed. New computers, […]
When you’re a small business or a start-up, or perhaps even an established business starting to get your feet wet in digital marketing, it can be hard to know what specifically to invest in— especially if money is tight. The good news is that it’s not as expensive as you might think, and there’s also […]
