Graphic Design Tips & Tricks | Bright Vessel https://www.brightvessel.com Tue, 03 Dec 2024 20:02:53 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.2 https://www.brightvessel.com/wp-content/uploads/2024/01/cropped-Icon-32x32.png Graphic Design Tips & Tricks | Bright Vessel https://www.brightvessel.com 32 32 Designer v Developer: What Each Does In a Website https://www.brightvessel.com/designer-v-developer-what-each-does-in-a-website/ https://www.brightvessel.com/designer-v-developer-what-each-does-in-a-website/#respond Wed, 01 Jun 2022 16:49:16 +0000 https://brightvessel.com/designer-v-developer-what-each-does-in-a-website/ A lot goes into making a website. For a site to be successful, it takes the collaboration of two very different - but equally important - roles: the designer and the developer. But what do each of these roles entail? Below, you'll find a side-by-side of designer v developer, what each does and how to […]

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A lot goes into making a website. For a site to be successful, it takes the collaboration of two very different - but equally important - roles: the designer and the developer. But what do each of these roles entail? Below, you'll find a side-by-side of designer v developer, what each does and how to approach their work.

designer v developer

What Does a Web Designer Do?

Web designers are responsible for the look and feel of a website. They create the website's overall design and decide how each page will look. The designer is the creative force behind the website, and they use their skills to make sure the website is visually appealing and user-friendly.

A designer relies on software tools such as:

  • Photoshop
  • Illustrator
  • InDesign
  • Dreamweaver
  • Material Design
  • Mock flow

There are different types of web designers, depending on their roles.

UI Designer

UI design is the creation of illustrations, typography, and motion graphics for web and app interfaces. They are responsible for the look and feel of the user interface. They design the buttons, icons, and overall layout of the website, making sure it is attractive and user-friendly. The user interface includes informational, navigational, functional, and aesthetic elements.

UX Designer

UX designers are responsible for the user experience of a website or app. They focus on how the user interacts with the product, ensuring it is easy and enjoyable to use. Their job is designing the flow of the website, creating a logical sequence from one page to another. They also test different user scenarios to ensure they all work correctly.

Visual Designer

Visual designers are responsible for the overall look and feel of a website. They create the website's style and decide how each page will look. The visual designer is responsible for making sure the website is visually appealing and user-friendly. They're a mixture of UI and UX designers.

designer v developer

What Does A Web Developer Do?

Web developers are responsible for the functionality of a website. They build the website, and they make sure it works properly. The developer is responsible for writing the code that makes the website run, and they also work on optimizing the code to make the website run as quickly as possible. The main aim of a web developer is to build a smooth-running, functional website.

Developers use a variety of programming languages, including:

  •  PHP
  • HTML
  • CSS
  • JavaScript
  • jQuery
  • Bootstrap
  • Ruby on Rails
  • Python
  • ASP.NET

There are different types of developers depending on their specialties.

Front-End Developer

The front-end is the part of a website that users see and interact with. Front-end developers are responsible for building the user interface, including the layout, fonts, colors, and animations. They also write the code that makes the website interactive.

The front-end developer determines the structure, behavior, design, and content of whatever appears on the screen when applications, websites, or web pages launch. Front-end developers use programming languages such as HTML, CSS, and JavaScript to create code that makes a website look and function the way it was designed.

Backend Developer

The backend is the part of a website that users do not see. Backend developers are responsible for building the site's functionality, including the database and server. They also write the code that processes information and interacts with the user interface.

Backend developers use programming languages such as PHP, Ruby on Rails, and ASP.NET to create code that makes a website work properly. Users interact indirectly with the backend when they enter information on a website, for example, through a form. That data is then processed, and results are shown to the user.

Full-Stack Developers

Full-stack developers can work on both the front and back ends of a website. They are familiar with all aspects of website development, and they can build a website from start to finish. Full-stack developers use a variety of programming languages to create code for websites.

Difference Between Designer v Developer

  •  A designer is responsible for the look and feel of a website, while a developer is responsible for the functionality.
  • While a designer focuses on the website's aesthetics, a developer focuses on making sure the website works properly.
  • A designer creates the website's style, while a developer writes the code that makes it run.
  • While a designer typically does not need to code, a developer must know how to design to create a functional website.
  • A designer can work with pre-made templates and frameworks, but a developer must make everything from scratch.

Designer v Developer at Work

Designers and developers often work together to create a complete website. The designer will create the layout and style of the site, and then the developer will build it using code. This partnership is often successful, as the designer and developer have complementary skills.

The designer is responsible for making sure the website is visually appealing and user-friendly. They work with the client to develop a design that meets their needs, and then they create the visuals using Photoshop or another design program.

Meanwhile, the developer is responsible for building the website, including the functionality and coding. They'll work with the designer to ensure everything works properly and looks good. Together, both produce a complete website that meets the client's requirements.

How Do You Know When to Hire a Designer v Developer?

If you need a website that looks good and functions properly, you will need to hire both a designer and a developer. A designer can create the website's style, while a developer can make it work. If you only need a basic website, you may be able to get by with just a developer. However, if you need more complex functionality or a custom design, you'll also require a designer.

It is important to note that not all designers are developers, and not all developers are designers. If you need someone who can work on both the front and back ends of your website, you will need to hire a full-stack developer. Full-stack developers are familiar with all aspects of website development, and they can build a website from start to finish.

If you only need someone to work on the back end, you can hire a backend developer. Backend developers use programming languages such as PHP, Ruby on Rails, and ASP.NET to create code that makes a website work properly.

Conclusion

If you need a website that looks good and functions properly, you will need to hire both a designer and a developer. At Bright Vessel, we understand all your needs and will be able to guide you through the process. Contact us today to get started.

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How to Break Your Creative Block in 40 Different Ways - Infographic https://www.brightvessel.com/how-to-break-your-creative-block-40-different-ways-infographic/ https://www.brightvessel.com/how-to-break-your-creative-block-40-different-ways-infographic/#respond Fri, 15 Sep 2017 10:33:22 +0000 https://brightvessel.com/how-to-break-your-creative-block-40-different-ways-infographic/ The meaning of creative block can be interpreted by having a mental block or emotional barriers. Creative block can also be created by work habits and communication breakdowns. It's safe to say it can happen to all of us which is why we created this infographic about 40 ways you can break your creative block. […]

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The meaning of creative block can be interpreted by having a mental block or emotional barriers. Creative block can also be created by work habits and communication breakdowns. It's safe to say it can happen to all of us which is why we created this infographic about 40 ways you can break your creative block.

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How to Break Your Creative Block in 40 Different Ways - Infographic

40 Little Things You Can Do to Break Your Creative Block

1. Step away from your computer
2. Go for a walk
3. Do something different
4. Solitude
5. Participate
6. Rest
7. Get inspiration from dreams
8. Homegrown design
9. Restrict yourself
10. Go with the flaw
11. Go against the flow
12. Play
13. Find your Muse
14. Change your surroundings
15. Brainstorm
16. Have a cup of tea or coffee
17. Journal
18. Collections
19. Collaboration
20. Travel
21. Collage
22. Start doodling
23. Meditate
24. Crafting
25. Make a mess
26. Notebook
27. Daydream
28. Be surrounded by beauty
29. Hear some music
30. Start without starting
31. Learn something new
32. Photo safari
33. Social creative time
34. Keep a sketchbook
35. Cross pollinate
36. Dress for success
37. Show up
38. Be bored
39. Redesign your day
40. Stop comparing

If you need graphic design services or just have a general question. Feel free to comment below or check out or graphic design services page.

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How Graphic Design Contributes To Your Business Success https://www.brightvessel.com/how-graphic-design-contributes-business-success/ https://www.brightvessel.com/how-graphic-design-contributes-business-success/#respond Tue, 18 Apr 2017 13:06:19 +0000 https://brightvessel.com/how-graphic-design-contributes-business-success/ A company’s image is one of the most significant aspects of its business. It attracts customers, retains them, and defines the nature of the company. An effective image is built with good graphic design. Yet many businesses neglect its importance, consigning it to the lower ranks in priority. The consequence too often is that the […]

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A company’s image is one of the most significant aspects of its business. It attracts customers, retains them, and defines the nature of the company.

An effective image is built with good graphic design. Yet many businesses neglect its importance, consigning it to the lower ranks in priority. The consequence too often is that the business image suffers — and so does its bottom line.

Creating a good image with great graphics should occupy a prominent place in any company’s overall marketing strategy.

Here’s a look at aspects of a company’s operations that involve good graphic design for business. Paying attention to them can play a role in putting a company on the road to success.

  • A well-designed logo attracts potential customers

The importance of graphic design is demonstrated in the quality of a company's logo. After all, people judge a company almost instantaneously when they see its logo—without even realizing it themselves. They build a mental picture of the business, and it is extremely difficult later to shake that picture from their minds.

A cheap logo makes a company look cheap. It follows that its products or services are assumed to be of inferior quality, too. On the other hand, a well-designed logo created by a design specialist can make a company look innovative, creative, and professional.

A well-constructed logo should be instantly recognizable. It should be uncomplicated and memorable.

  • Color selection can be vital

Along with a logo, a graphic designer should select a range of colors that fit in with the logo and reinforce it. Those colors and the logo should be used on a website, on signs, on advertising — anywhere that the company establishes a presence.

A company’s colors usually are selected to reinforce and complement one another in addition to reflecting a company’s image. They should be chosen carefully by a graphic artist who understands the importance of color and the company image that it presents.

Together, the logo and color theme play a significant role in establishing a company's brand, which is a vital element in the image it presents to the public. Without a strong brand, a company will struggle to establish a niche for itself in the marketplace.

  • Spin-off graphics also need to be well designed

The importance of well-designed graphic elements does not stop with a logo and a color theme. Graphic design for business often includes its use in the promotion of a new product or a new service. A company might also want to tweak an existing product or service by introducing an upgrade, for example, or creating an ancillary service.

In such cases, graphics that play off the main logo and color theme can reinforce the company’s overall image. They provide consistency and project the same qualities that are reflected in the main design and color theme.

  • Good graphics are a major assist in excellent web design

Great graphics also help to make a website appealing and attractive. They demand instant attention, and users will often decide whether to stay on a site or to move on simply by viewing the graphics on a website.

In addition, the incorporation of a company logo and a color theme are important elements that create a platform for great web design. Once the colors are in place, it becomes easier to build a design around those colors, for example.

The company’s colors, combined with graphics built specifically for the website in line with the company’s brand, help the website reflect the image of the business.

  • A well-designed brand inspires company loyalty

When employees are surrounded by all the elements that come together to make a great brand — a well-designed logo and inspiring theme colors — they develop a pride in their company. They see the brand identity on their website, on their desktop computers, on their emails, on their company signs, and on their business cards.

If the graphics are poorly designed, they will be less likely to be proud of their company. They will be confronted daily with an obstacle to their loyalty to the firm.

  • Good graphics provide credibility

Employees are not the only ones to react favorably to great graphics. Customers and potential clients tend to trust a company more if the image they see is created to inspire trust and loyalty. They might see it on a building when they drive to work, on signs around town, and on the company's website. Such repetition builds a favorable image of the company, and when they seek the services or products that the company offers, they will go there first.

  • Good design can be subtle

The importance of graphic design is not always apparent. Even if a logo consists only of the company’s name, an appropriate impression can be created using the most appropriate font.

Solid fonts create the impression of a credible, viable company. Fancy fonts create the image of a creative company. Black and white designs can create the image of a classic old-world company.

  • Good design helps set the company apart from the competition

Creative graphic design for business helps a company stand out in a field where there are several competitors. Simple use of a name on a shingle, on a business card, or on a website will fail to attract attention and will be easily forgotten. But the use of good graphics will make a company stand out among many.

When a person wants to use services such as those you offer, they will be more likely to call you if a compelling logo has drawn their attention to your company.

  • Small businesses need good graphic design to grow

Large corporations are generally well known. Their smaller brethren, however, are fighting for a place in the sun. Their need to attract attention with a compelling design is even greater than that of the larger corporations.

Of course, all companies start small, and many of the large corporations started out with great logos and color themes that helped them climb the wall of success. Small businesses will find that great graphics can deliver results that will help them grow and one day achieve a similar measure of success in their field.

  • Spending on good graphics is a wise investment

By placing good design at the top of its priorities, a business is investing in its future. Its ability to attract attention, symbolize a company’s professionalism and trustworthiness, and set the business apart from its competition are essential elements in helping a business to grow and achieve a higher level of sales success.

Just as a business will place a high premium on quality sales staff or advertising in the right places, it should place an equally high premium on good graphics.

This is not a field for do-it-yourselfers or the person around the corner who is good at drawing. It is a specialized field in which experts are required.

Consider Bright Vessel

At Bright Vessel, we understand the importance of great graphic design and its role in a company's overall marketing strategy. We can help you establish an attractive and impressive web presence. Contact us today.

 

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Guide to Typography https://www.brightvessel.com/guide-to-typography/ https://www.brightvessel.com/guide-to-typography/#respond Sun, 27 Nov 2016 10:49:35 +0000 https://brightvessel.com/guide-to-typography/ Helvetica? Hell, no. There is a lot of hype around type, especially in the graphic design industry. And, while you can get lost in an ongoing argument of the merits of Comic Sans and Lucida Sans, many people do not know what a “sans” is. In fact, most of the struggle when it comes to […]

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Helvetica? Hell, no. There is a lot of hype around type, especially in the graphic design industry. And, while you can get lost in an ongoing argument of the merits of Comic Sans and Lucida Sans, many people do not know what a “sans” is. In fact, most of the struggle when it comes to typography is understanding the different terms that identify a typeface. This becomes increasingly more challenging for new designers as they seek different font pairing options. Typography may seem effortless but it is a science. In order to be a successful designer, you must learn the formula. Thanks to Ian McRoberts from  Uber Buttons for sharing.

Typography

guide-to-typography

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Presentation Design Tips for Businesses in Boca Ration, Florida https://www.brightvessel.com/presentation-design-tips-for-businesses-in-boca-ration-florida/ https://www.brightvessel.com/presentation-design-tips-for-businesses-in-boca-ration-florida/#respond Mon, 25 Jan 2016 12:31:49 +0000 https://brightvessel.com/presentation-design-tips-for-businesses-in-boca-ration-florida/ There are a lot of corporate business in Boca Raton, Florida. The word "deck" is commonly us in the corporate world. A good deck can make or break an approval. We believe it is all in the way you pitch and the presentation design that helps seal the deal. The 4 Basic Principles of Presentation […]

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There are a lot of corporate business in Boca Raton, Florida. The word "deck" is commonly us in the corporate world. A good deck can make or break an approval. We believe it is all in the way you pitch and the presentation design that helps seal the deal.

The 4 Basic Principles of Presentation Design:

“Good Design Is Good Business”

To create a captivating presentation, it is essential for all its visual elements to be in harmony with each other. The designers achieve this visual perfection by interacting individual parts together. These may include typography, layout, and images – all of these add up to connect design elements together. To orchestrate the chaos of design while creating a presentation, use the following basic principles:

Presentation Design - Balance

Balance

Balance can be divided into two types: asymmetrical and symmetrical.

Presentation Design - Symmetrical

Symmetrical:

This type of balance has the elements in similar location and size on both sides of the design. A symmetrical design, when cut from the middle in two halves, would give a mirrored image on both sides. A human face is a typical example of this symmetry.

Tip: This technique can be used by aligning all lettering, images, and other elements such that they are equally weighted on both sides of a slide.

Presentation Design - Asymmetrical Balance

Asymmetrical Balance:

Here, each side of the design is different, yet still balanced. For instance: consider placing one large box on the left side and several smaller boxes on the right. This kind of balance will create a more visually appealing dynamic on a slide.

Tip: An asymmetrical design is incorporated by using larger visual elements in one area of the space and then featuring the place you want the viewer to focus on.

Presentation Design - Harmony

Harmony

For a consistent look and feel, all your slides should be connected visually with a unified feel. The design elements on your page such as shape, color, texture, etc should relate to each other. Scattering elements on a page that don’t relate to each other gives a disorganized appearance and confuses the audience about the tone of your message.

Tip: To ensure that all elements flow together, make correct use of typography, color theory and the balance principles in unison.

Presentation Design - Hightlight

Highlight

If you emphasize more on a certain element in your design, it will stand out and attract the audience more. This can be achieved by using the color, size, or placement of a certain object to increase the focus of a certain component. To decide which element to emphasis, ask yourself what aspect you want the audience to focus most on?

Tip: To create emphasis, use bold text, larger images, or perhaps a bright color on a dim base.

Presentation Design - Movement

Movement

Curved lines, arows, and shapes are used to create a sense of motion and direct the eye to move sequentially from one point to another. This comes handy when you want to move your audience through a story, or present a series of related information on a slide.

Tip: Use a curved line between texts, images and even slides to show the navigation path. They are also used for creative chart layouts. Its time you discard the standard chart designs and use a good layout with curved lines to draw eyes towards different points on your slide.

In A Nutshell

It’s not difficult to learn and employ these balance principles with the abundance of online resources available to guide you in this regard. Just focus on design elements as a way to organize your visual elements and connect them meaningfully. Next time you make any presentation, incorporate these design principles in your draft and you will get a professionally designed presentation in no time.

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