It’s not particularly challenging to gerenciar um WordPress website, but it can be cumbersome. When you add the extra layer of operating a business through WooCommerce, there’s more to take into account. You’ve decided to hire a professional to sort out the little details of your WooCommerce store. Should it be a WooCommerce Certified Agency or a Codeable Developer?
A resposta curta para qual profissional contratar é que depende do que você está procurando. Você pode querer um projeto simples ou mais complexo. Talvez você tenha administrado um site WooCommerce por um tempo e agora precise de alguns ajustes, ou esteja começando do zero. O nível de complexidade do seu site pode orientá-lo sobre o tipo de especialista que você precisa.
No site do WooCommerce, no link de personalizações. Eles dão duas opções de ajuda. Agências e Codeable.com de serviço completo certificados pelo WooCommerce
Isso pode ser um pouco enganoso porque indica projetos a partir de US $ 5000, mas existem várias agências de serviço completo certificadas pelo WooCommerce que trabalham em pequenos projetos e oferecem planos de manutenção para lojistas.
Como sabemos, porque somos um parceiro certificado WooCommerce:
https://woocommerce.com/experts/bright-vessel/
As an example, we offer Planos de gerenciamento de loja WooCommerce e WordPress and bill by 1/2 hour increments with no job too small. We feel this is important for WooCommerce store owners to know because some of the experts specialize in start-ups and small stores while going to extra mile in providing educação to new online store owners.
In addition, we have been certified by Codificável. Making Bright Vessel one of the only WooCommerce Experts which is also certified by both WooCommerce and Codeable with a 5-star rating.
Então, qual caminho é melhor para o dono de uma loja WooCommere obter suporte?
Para decidir se deve contratar uma agência certificada WooCommerce vs. desenvolvedor codificado, criamos um guia de possibilidades. Falaremos sobre quem você precisará nos seguintes cenários:
O trabalho de front-end consiste em alterar detalhes simples em sua loja WooCommerce. Você não precisa de um especialista em WooCommerce para melhorar o visual da sua loja virtual. Alguns exemplos de trabalho simples de front-end são:
Fundador da Bright Vessel Judd Dunagan elaborates on this:
“Templates, HTML, JavaScript, CSS, structure and other cosmetic changes are fairly universal. A WooCommerce specialist will be able to switch up the look of your eStore, but so will a WordPress developer. It’s when functionality makes an appearance that you need someone with a more specific set of skills and in-depth knowledge of how and why stores convert into sales”
Customizing the visuals of your WooCommerce site should be a piece of cake for a WordPress developer. The structure of the Plugin is very similar to the WordPress layout, and toggling its look works the same. However, if you’re looking for more in-depth customization, you will need a WooCommerce specialist who knows the code and has a direct line to WooCommerce developers.
In some cases, a bigger WooCommerce Certifed Agency does not do one-off jobs for design and layouts (plugue sem vergonha: nós adoramos fazer web design e pode ajudar). However, Codificável has many website designers that you can hire which have no issue in providing one-off services, incluindo Bright Vessel.
On Codeable, the experience is a little different. You go through an estimation process with several developers who try to outline what you're looking to do. You then choose a developer which most manage the projects in different ways and some work communication only through the Codeable platform for your project. So the client experience is a little different than hiring an Agency. However, most Codeable developers also have agencies (Ex: Bright Vessel) so it is a matter of knowing what you're looking for and finding the best match that makes you feel comfortable.
O back-end do WooCommerce é exatamente onde você precisará de uma agência certificada pelo WooCommerce. Por que?
Para Judd, é por isso que você deve encontrar um profissional WooCommerce:
“The WooCommerce backend is very complex, and it can have a lot of minutiae depending on what you’re selling. While a WordPress developer might be somewhat familiar with the platform, WooCommerce is very peculiar. It’s also constantly undergoing improvements, and someone with superficial knowledge of the platform won’t be aware of every new thing. A WooCommerce specialist will know about every update to the plugin. You’re going to need someone with a vast understanding of the mechanics of the backend, and WooCommerce in general. If there’s a major change in the platform, you want someone who optimizes the site thinking ahead. While WooCommerce does take a lot from the standard WordPress view, the fact is you’ll need an expert to get things done well. Once you’re in a deeper territory, it’s time to hand the keys to a pro.”
A função wp_update_post é um excelente exemplo de como o WooCommerce está mudando constantemente. Judd tem isso a dizer sobre isso:
“It’s easy for someone who isn’t an expert to make mistakes with the wp_update_post function. Right now, it’s easy for you to use it for an order, post or product because they work as posts in the database. However, WooCommerce announced that they'd move away from the standard database of posts and their meta information, using their database structure. Soon enough, WooCommerce will optimize the platform on its terms, so it’s not the best idea to post products through the wp_update_post function. Once WooCommerce moves to its proprietor database, the code won’t work anymore. You’ll be stuck with obsolete code, and you’ll need to spend even more time fixing it. This logic applies to a lot of functions on WooCommerce that remain from previous versions and you shouldn't use. A WooCommerce specialist will know which functions to avoid.”
Can’t Afford a WooCommerce Certified Expert?
Se você está iniciando sua loja WooCommerce, há uma boa chance de entrar em contato com alguns fornecedores especializados no WooCommerce que podem estar fora da sua faixa de preços.
Uma coisa a lembrar é que você não precisa de uma loja completamente perfeita desde o início. A melhor maneira de construir seu WooCommerce dentro do orçamento é adicioná-lo constantemente.
Muitas empresas conseguiram pagar um WooCommerce Certified Expert levando as coisas devagar por meio do desenvolvimento ágil ou Produto Mínimo Viável ou MVP. Essas fórmulas contornam a construção da eStore lentamente, em vez de fazer tudo de uma vez. Judd acrescenta:
“If the issue with hiring a WooCommerce Cerified Expert is one of money, there’s a way around it. The iterative approach to building an eCommerce is prevalent among smaller businesses. Here’s how that works: you get the WooCommerce Expert to create a Minimal Viable Product where you can start an online business that makes money. Once you’re at a comfortable pace, you can start adding additional changes, from functionality to different types of products. Bright Vessel can guide you through the process of building the best eCommerce for your growing needs, as you grow. The first version of your eStore doesn’t have to be the final one.”
The iterative approach allows you to:
Both WooCommerce Certified Agencies and Codeable Developers are the best choices you have and why WooCommerce recommends both paths. Now you could be paying the same on either place and we recommend checking all WooCommerce Experts before trying the Codeable route because you will be surprised on how many are willing to help.
Se você já tem um site há algum tempo, provavelmente tem um desenvolvedor WordPress preferido. Eles são confiáveis e você sabe que funcionam bem. Você prefere trabalhar com alguém que já lhe mostrou bons resultados.
Se você só precisa fazer algumas noções básicas no WooCommerce, isso não é uma má ideia. No entanto, depende de quais recursos e aprimoramentos você deseja da sua loja WooCommerce. Para Judd, a solução é simples:
“Work with your trustworthy WordPress developer for as long as you can. You’ve already established a good rapport with this person. However, when you’re building your WooCommerce store, it’s also important to have an honest conversation with the developer. How much are they able to manage before calling an expert? There will come the point in which they won’t be able to help anymore. That’s where the WooCommerce expert should make an appearance.”
In other words:
Você pode não estar pensando no futuro quando se trata de sua loja WooCommerce. Se você está pensando apenas nos próximos meses, o problema pode ser não planejar. O crescimento dos negócios é um fator a ser considerado e que você deve antecipar. Pode parecer uma boa ideia economizar no início, mas pode prejudicá-lo. Judd explica isso bem aqui:
“One thing we frequently see at Bright Vessel is cleanup. A client comes in, and they’ve had their store set up before, and there are a lot of things that shouldn’t be in the backend. Clients can end up losing sales during the process of backtracking and trying to fix it up. It’s always going to end up being more expensive to do cleanup than to start with a WooCommerce specialist from the get-go. Why? Because there’s code to fix instead of the custom code done from scratch. The best thing you can do is hire a professional who knows their way around WooCommerce from the start. It’ll save you a lot of headaches down the line, as you’ll end up paying two people to do the same thing at different points.”
In other words:
WooCommerce é um plugin do WordPress, e um desenvolvedor do WP deve saber um pouco sobre ele, mas o melhor curso de ação é usar um especialista em WooCommerce. Eles irão guiá-lo exatamente para onde sua loja precisa ir para que possa ser lucrativa e crescer.
The Bright Vessel team of WooCommerce specialists has worked with the platform for a long time. We pride ourselves in our hard and customized work for clients from all walks of life. Contate-nos to get help and find out more about our plans and prices!
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