Background

Ashley Hill Janitorial Supplies has offered a wide range of cleaning, janitorial, and facility‑maintenance products for decades, supplying businesses with large inventories, competitive pricing, and dependable delivery.

Challenge

Despite a strong product offering and distribution network, the existing website didn’t fully support the scale and precision required of a modern wholesale operation. Key challenges included:

• A complicated user experience for browsing and searching a large catalog.
• Limited product information and metadata for many categories (cleaning chemicals, paper, plastics, floor care, etc.).
• Sub‑optimal performance and filtering for bulk orders, making it harder for wholesale clients to quickly find and order products.
• The need for a scalable structure to manage thousands of SKUs and frequent pricing updates.
• An outdated UI and visual design that did not convey professionalism or support easy navigation.

Solution

We rebuilt the e-commerce platform with a focus on wholesale usability, modernized UI, and clean, intuitive design, ensuring that clients could navigate easily, find products efficiently, and place orders without friction.

Key Enhancements:

1. Enhanced UI & Modern Design

Redesigned the interface to be visually clean, consistent, and professional. Clear layouts, typography, and hierarchy improved usability and made it easy for buyers to scan, filter, and compare products.

2. Robust Catalog Structure

Organized the extensive inventory into clear categories—cleaning chemicals, paper & plastic, floor care, waste & recycling, personal care, and more.

3. Detailed Product Pages

Added technical specifications, material details, usage instructions, and tiered pricing for bulk buyers.

4. Advanced Search & Bulk‑Order Flow

Improved search functionality and filters to handle large queries and multiple-item orders efficiently.

5. Performance Optimization

Improved site speed, caching, and mobile responsiveness to support large inventories without lag.

6. Scalable Backend

Built to accommodate frequent product updates, pricing changes, and catalog expansions.

7. Clear Brand & Trust Messaging

Emphasized reliability, contract pricing, and professional service to build client confidence.

Results

• Improved Product Discovery: Buyers can now find and compare items quickly, even in a large catalog.
• Enhanced Ordering Experience: Streamlined bulk-order processes reduce friction and save time.
• Professional Brand Perception: Modern design and improved UI convey credibility and quality, reflecting the scale of Ashley Hill’s operations.
• Scalable Platform for Growth: Ready for future catalog expansion, new products, and additional client features.

Conclusion

The redesigned Ashley Hill Janitorial Supplies website is more than a visual refresh—it’s a wholesale-optimized platform with a modern UI that supports clarity, speed, and scale. With enhanced design, richer product data, and smoother navigation, the site now meets the expectations of high-volume clients while positioning Ashley Hill for long-term growth in the jan‑san market.