Background

Bella Flor Canada, a prominent distributor of quality greeting cards, stationery, and gifts, serves a wide array of Canadian retailers, from boutiques to pharmacies. With a rich history spanning over four decades, Bella Flor sought to improve its digital sales experience to better support its B2B clientele, making it easier for retailers to browse collections, place bulk orders, and manage accounts online.

Challenge

Bella Flor Canada’s previous eCommerce platform was not optimized for B2B wholesale operations, creating friction in the ordering process for their retail clients:

• The lack of personalized pricing options made it challenging to offer tiered or discounted rates based on client type or order volume.
• Navigation and search limitations made it difficult for customers to browse Bella Flor's extensive catalog, leading to lower engagement and repeat purchases.
• The absence of a streamlined order management and reordering system created inefficiencies for clients looking to place regular orders.

Bella Flor Canada needed a tailored solution to modernize their B2B platform and enhance the online experience for their wholesale customers.

Solution

We developed a custom B2B eCommerce platform for Bella Flor Canada, focusing on features that support wholesale efficiency and client satisfaction:

1. Custom Pricing Tiers and Volume Discounts

Implemented a dynamic pricing structure that provides personalized pricing for different customer segments, including bulk discounts for high-volume orders. This feature empowers Bella Flor to reward loyal clients and incentivize larger purchases, fostering stronger B2B relationships.

2. Enhanced Product Navigation and Search Functionality

Upgraded the navigation and search system to include category-based filters and keyword search, allowing customers to efficiently browse the wide selection of cards, gifts, and stationery. This improved structure enhances the user experience by helping clients find products tailored to their specific needs.

3. Bulk Ordering and Quick Reorder Options

Developed a bulk ordering tool with a quick reorder feature, allowing clients to easily repurchase frequently ordered items or place large orders with minimal effort. This feature simplifies the ordering process, saving clients valuable time and supporting Bella Flor's goal of delivering exceptional service.

4. Customer Account Management Portal

Created a robust account management portal where customers can track order history, view past invoices, and manage payment options. The portal also includes address management for multi-location clients, making it convenient for businesses that operate across multiple retail locations.

5. Automated Invoicing and Flexible Payment Options

Integrated flexible payment solutions, including automated invoicing for approved clients and credit terms for high-volume buyers. This setup allows Bella Flor to offer a tailored checkout experience, aligning with the unique needs of their B2B clients.

Results

The upgraded platform for Bella Flor Canada led to significant improvements in customer satisfaction and operational efficiency:

• 30% Increase in Average Order Value: The custom pricing and bulk ordering features encouraged larger order sizes, boosting the average transaction value.
• 40% Increase in Customer Retention: The account management portal and simplified reordering process made it easier for clients to engage with Bella Flor, resulting in more repeat business.
• 20% Reduction in Support Inquiries: With a more user-friendly navigation and account management system, customers needed less assistance, reducing the support team’s workload.

Conclusion

Bella Flor Canada’s new B2B eCommerce platform transformed the company’s online wholesale experience, aligning with its mission to support retailers across Canada. The platform improvements empower Bella Flor to build stronger client relationships and drive sustained growth in the competitive wholesale market