Background

Picture Source, a leading provider of high-quality art and custom framing solutions for businesses, needed a robust B2B platform to support its wholesale operations. With a diverse client base that includes interior designers, retailers, and hospitality businesses, the company sought to enhance its digital platform to streamline ordering, personalize the user experience, and simplify account management.

Challenge

The previous system lacked key B2B functionalities, which created inefficiencies and limited Picture Source’s ability to serve its clients fully:

• No custom pricing support makes it difficult to offer volume discounts or client-specific rates.
• A cumbersome ordering process slowed down bulk purchases and affected client satisfaction.
• Limited tools for managing repeat orders, tracking invoices, and giving clients visibility into their account history.

Picture Source needed a tailored solution that would cater specifically to the needs of their wholesale customers.

Solution

We built a custom B2B eCommerce platform for Picture Source, incorporating features that improve the wholesale ordering process and enhance the client experience:

1. Custom Pricing and Discounting

• Developed a tiered pricing system that provides wholesale clients with volume-based discounts and custom rates tailored to their purchasing patterns.
• Automated pricing updates ensure clients see accurate rates based on their order size and business relationship, fostering long-term loyalty.

2. Bulk Ordering Tools

• Implemented an intuitive bulk ordering tool where clients can quickly add multiple items to their cart by SKU or product name.
• Integrated product previews and order summaries to streamline the purchasing process, saving clients time and improving efficiency.

3. Client Account Management

• Created a dedicated account portal where clients can:
  • View order history and track shipments.
  • Download invoices and manage payment preferences.
  • Reorder frequently purchased items with a single click.
• This portal empowers clients to manage their accounts independently, reducing the need for customer support interventions.

4. Advanced Reporting and Tracking

• Built an analytics dashboard that provides Picture Source with insights into client purchasing behavior, popular products, and sales trends.
• The system also tracks client-specific metrics, allowing Picture Source to offer personalized recommendations and promotions.

5. Enhanced Product Presentation

• Upgraded product pages with high-resolution images, detailed descriptions, and filtering options to help clients make informed decisions.
• Added curated collections and recommendations to inspire clients and encourage exploration of the full product catalog.

6. Flexible Payment and Checkout Options

• Integrated flexible payment solutions, including invoicing, credit terms, and online payment options, to cater to the needs of B2B clients.
• Designed a streamlined checkout process to minimize steps and reduce cart abandonment rates.

Results

The launch of the new B2B platform delivered measurable benefits for Picture Source and their clients:

• 35% Increase in Client Retention: The personalized pricing and account management tools fostered stronger relationships and improved client satisfaction.
• 40% Growth in Bulk Orders: The streamlined ordering process and volume discounts incentivized larger purchases.
• 30% Reduction in Support Requests: The client portal and self-service tools reduced the burden on customer support teams, allowing Picture Source to focus on strategic growth initiatives.

Conclusion

Picture Source’s new B2B eCommerce platform transformed its wholesale operations by delivering a seamless, client-centric experience. The enhanced functionality supports Picture Source’s mission of providing exceptional service to its business clients, positioning the company for continued growth in the competitive art and framing industry.