Betsy Kosheff author at Mobify.com wrote on 12/18/2017 a very interesting article on Lilly Pulitzer, the resort wear brand and how they launched an innovative Progressive Web App (PWA). The key takeaway here is that it is a very fast and easy to use shopping experience that does not require an APP download. In the first week, mobile traffic grew 80% and the revenue went up 33% compared to last year.
Mobify.com supports many large brands like Pandora, Tommy Bahama, Lancome, and HobbyCraft.
See full article: https://www.mobify.com/press-release/lilly-pulitzer-introduces-new-mobile-website-fast-engaging-shopping-experience-mobify/
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