Sales and marketing used to be part experience, part guesswork. We thought we knew what people wanted, so we created our strategies around those ideas and hoped for the best. Fortunately, with the advent of the internet and e-commerce, things have changed dramatically. Nearly everything these days is measured, calibrated, collated, and quantified. We know […]
Businesses that operate online need to understand shipping methods and fulfillment inside out to be successful. Partly, it is a practical matter - it helps if you can construct a viable operating model in advance. And partly, it is a customer service issue - the experience must be good for your clients. While shipping and […]
When we predicted online and offline shopping trends back in 2017, the focus was, inevitably, on mobile searches, branding, and the buyer experience. When we look at what the future holds in a retail capacity, especially now about the pandemic, everyone relies more on what online shopping can do. But what is the potential for […]
These Shocking Ecommerce Statistics Could Be The Key To Improving Your Business Online businesses need to keep their brand in the spotlight. Particularly when faced with incredible levels of competition. What’s the best way to do this? You can start by keeping up to date with the latest trends. Here are some revealing statistics that […]
Walmart.com may not be Amazon.com but they are one of the giants that can compete. In February of 2019, Walmart took the #3 position as the third-largest US etailer. This report can be found on emarketer.com. Top US Companies Ranked by Retail Ecommerce - Chart In the report by emarketer.com they show Walmart's ecommerce sales […]
As a company, your number one goal is clear: setting out to make the best products for your customers. Connecting with users is a key part of a business, and it’s essential to know how they think. Here at Bright Vessel, our favorite way to understand our users is by making an empathy map. What […]
You Could Get Sued Just for Having a Website Web Accessibility is facing a crucial situation right now. Many business websites are sued due to ADA violations. While ADA regulations work when it comes to commercial and public entities, there are some complications in the website's world The U.S. Department of Justice (DOJ) published the Standards […]
Google My Business has been around for quite some time, helping users find information about businesses they’re interested in. You can definitely take control of what’s going on your own Google My Business. Wondering how to work with this powerful tool? Our Google My Business FAQ will answer your questions! Google My Business listings are […]
Before getting into the WooCommerce´s world, it is a must for you to have a professional website for your business. This will improve your conversions and will give you a reputation. The website represents the face of your business online; so it needs to make visitors trust in your company. Its job is to convert […]
Start with a marketing strategy plan. To plan a business marketing strategy is essential to get ahead of the competition. For a business to thrive in today’s economy, it must be organized and can adapt well to the changes in digital media. From tablets to social media to smartphones, the tools available in digital media […]
Remote teams can enable business owners to tap into talent and business opportunities that would otherwise fall by the wayside, thus providing business owners a unique and viable way for cost-effective, scalable business growth. While remote teams are beneficial for freelancers and business owners alike, the main problem is that it often becomes increasingly difficult […]
For many Chief Marketing Officers, Amazon is seen as a rival who must be competed against even though the Online retailer is now an omnipresent part of life for most. The company's Prime membership group is so successful it sees customers purchase from one of its platforms every six days. Instead of fighting against the […]
