How patients are searching and interacting with doctors is evolving. They formulate their opinions using search engines. They begin by reading the reviews of others about practices, as well as physicians, prior to booking initial consultations. This means doctors must remain competitive, optimize their reputation online, and engage utilizing social media.
When looking at 81% of adults in America accessing the Internet, at least 72% of them have used Internet searches to find health information, according to Pew Research Center. This research also indicates that, of these individuals owning smartphones, 52% of them searched for health information using the Internet.
O grande volume de canais aos quais os médicos têm acesso não é apenas difícil de gerenciar, mas também confuso. A decisão pode ser complicada. Portanto, esta lista foi criada para ajudar a resumir para você.
a) Marketing Locally: get involved with sites including CitySearch, Google+ Local, online Yellow Pages, and Yahoo Local. Make sure each site has the correct information listed, so potential patients are not missed.
b) MD Reviews Sites/Diretórios Online: torne-se listado em sites como Angie's List, Doctor.WebMD, Find a doc, Healthgrades, RateMD, Vitals, Wellness, ZocDoc (este site também permite que os pacientes marquem consultas) e muitos outros.
c) Site projetado profissionalmente: os pacientes geralmente começam pesquisando no Google para procurar médicos em potencial on-line. Os médicos que têm sites projetados profissionalmente têm um marketing 24 horas por dia, 7 dias por semanaferramenta que controla sua imagem online. Este site define os serviços prestados; lista informações de contato, fornece horário de funcionamento e permite aos pacientes uma área parasocial mediainteração.
d) Social Media Platform: this is a free tool allowing for connection with potential and existing patients. Create accounts with Facebook, Google+, LinkedIn, and YouTube. The only downside to social media is it is a big time commitment because it requires continued engagement and account updates.
Posting regularly to social media is essential for increasing awareness and building community. It’s okay to post the same content across all channels so long as it is relevant. Choose text in the form of an article or blog post either from your site or another sharing medical content.
a) Twitter: this is an attractive, rapid-fire platform for short (140-character) posts. Tweet links and makes replies.
b) Facebook: engajamento e construção de marca ocorrem por meio de postagens longas e curtas. Esta é considerada a plataforma social mais usada, portanto, segmentar pacientes em potencial aqui faz mais sentido.
Thanks for reading "Digital Marketing Strategies for Doctors" for more articles check out are blog.
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